B2B E-Commerce Platform: Intelligent B2B Omni-Channel Commerce
Empower customers to buy from you where, when, and how they choose.
Nucleus Research Guidebook: Apttus E-Commerce drives growth, profitability, and better customer experiences.
“Apttus E-Commerce customers benefitted from shorter sales cycles, cost savings, increased product suite visibility, improved employee effectiveness, and improved customer experiences.”
Supercharge Sales with a B2B E-Commerce Platform Powered by Artificial Intelligence
Business buyers increasingly want to research buy products online—everything from simple hard goods and complex configurable goods to services, subscriptions, and software. Whatever you sell, with Apttus E-Commerce, empower your customers to buy from you anytime, anywhere, on any device.
And now, with Apttus Max-artificial intelligence for the enterprise, you can offer conversational commerce: voice or chat-driven e-commerce with prescriptive guidance at the point of purchase. Apttus Max optimizes pricing, product offers, and personalized promotions to accelerate order cycles and maximize revenue.
Apttus debuts as a Strong Performer in the 2017 Forrester Wave™: B2B Commerce Suites
Apttus was named a Strong Performer for its “truly integrated selling platform — from full service for salespeople to self-service for empowered B2B buyers.”
Apttus named a Visionary on the 2017 Gartner Magic Quadrant for Digital Commerce
Apttus was named a Visionary “based on its integration to Salesforce and its investment in AI and machine learning (Apttus Intelligent Cloud) on Microsoft Azure.”
The Benefits of an Omni-Channel B2B E-Commerce Software
B2B Omni-Channel Customers Are More Valuable
Forrester has found that B2B omni-channel customers – those that buy from you from multiple sales channels – not only cost less to serve, but also spend more. Apttus E-Commerce connects the dots between online self-service buying and assisted direct and channel sales to ensure seamless experiences across all your sales touch-points. Tap into this huge opportunity to empower customers to buy from you whenever and wherever they choose, and ensure product, pricing, and promotional information is always consistent, tailored, secure, and up-to-date.
Cutting Edge Conversational Commerce with Apttus Max
Max is artificial intelligence for the enterprise that enables your customers to interact with your branded e-commerce site through text or speech. Max complements how buyers want to make business purchases in today’s social, mobile, and virtual world. Max can orchestrate many aspects of the self-service buying experience and can be accessed through established channels such as Skype, Slack, and SMS. With Max you can offer the assistance, coaching, and prescriptive intelligence necessary to prompt and guide buyers to take actions that accelerate order cycles and maximize revenue.
Actionable Insights in Context for Maximum Revenue Impact
Apttus E-Commerce with artificial intelligence provides actionable insights to your business. For example, Max can analyze product offers, pricing, and promotions and compare them to the most profitable historical orders for ongoing revenue and margin optimization. Max can also compare many customers and find patterns that connect them based on the products they own. The results are data-driven product recommendations that align with customer needs so they are more likely to buy. Max can also recommend the optimal price or discount level for each product or order, improving average order sizes and increasing conversion rates. These are just a few examples of what Apttus E-Commerce can do with Max, artificial intelligence to power cutting edge business buyer personalization and pricing optimization.
Turn Your Partner Channel into a Revenue-driving Machine
With Apttus Partner Commerce, your channel partners, resellers, and dealers can easily access your approved catalogs, pricing, and promotions as well as Apttus E-Commerce functionality and advanced Apttus Intelligent CPQ capabilities. Empower them to offer self-service online ordering or to configure and present quotes to your mutual end customers—combined with their own value-added products, accessories, or service offerings. For any enterprise that goes to market through channel partners, this is a key pillar of the B2B Omni-Channel Commerce experience that can turn your channel into a revenue-driving machine.
Execute a Modern Omni-Channel Customer Strategy
Business customers today have high expectations. They don’t make a distinction between working with your in-house reps or partner sellers or interacting with your E-Commerce website for self-service. Your brand needs to offer the same quality experience at every touch-point, in every market. Deploying separate solutions for each channel is not a valid solution. Apttus E-Commerce and Partner Commerce are built on the same product catalog, pricing engine, and data model as Apttus CPQ software. Having these tools and data on a single platform is the foundation for seamless B2B Omni-Channel Commerce—and for tapping into the revenue-maximizing power of Apttus Max—artificial intelligence for the enterprise.
Achieve Strategic Outcomes with an End-to-End Cart-to-Cash Process on a Single Platform
Your customers expect you to use information from the sales phase in the contracting, invoicing and renewal phases. Seeing errors or requests for the same information frustrates them—and creates questions in their minds about you. To win and keep a customer’s business, you need to make the end-to-end experience from inquiry to online order or quote to contract as fluid, simple, and appealing as possible. Combine Apttus E-Commerce with Apttus Intelligent CPQ and Apttus Intelligent Contract Management as the foundation for self-service ordering that is seamlessly integrated with your quoting and contracting processes. Then add Apttus Revenue Management and Renewals Management for an end-to-end Cart-to-Cash solution to connect previously disjointed departments and systems and institutionalize best practices and workflows across the customer lifecycle. This all adds up to streamlining how customers do business with you, accelerating revenue growth, reducing risk, and improving margins.
Customer Success Comes Easy With Apttus B2B E-Commerce Software
When you partner with Apttus, you become a member of the world’s largest community of Quote-to-Cash leaders, achievers and motivators—who can help you grow your own expertise and deliver more value no matter your role. Get the most from Apttus by engaging with our online community, participating in one of our advanced training workshops, or joining over 3,000 Quote-to-Cash experts from Sales, Marketing, Finance, Legal, and IT at our annual user conference, Apttus Accelerate.
What is an Omni-Channel B2B E-Commerce Platform?
An Omni-Channel B2B E-Commerce Platform gives you the ability to deliver consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce this is about a seamless experience between a brand or retailer’s e-commerce experience and their physical retail stores. In Business-to-Business (B2B) commerce, the crucial capability is to ensure a consistent, high-quality experience for your buyers across self-service E-Commerce, contacts with your direct sales team, and interactions with your channel partners.
Omni-Channel also refers to optimizing digital experiences for all devices: desktop, laptop, tablet, and smart phone with responsive web design (RWD)—a mobile-first approach to designing web sites that automatically adjusts the layout and sizing of elements on the page for the device the viewer is using. This eliminates the need to create and maintain separate desktop and mobile versions of a site—and is Google’s recommended approach for ranking higher in their search engine results.
New emerging customer touch-points are also coming into play in B2B omni-channel commerce—Internet of Things (IOT) enables automated ordering of service parts and maintenance services, intelligent agents provide automated human-like experiences through chat and voice apps, and augmented reality enables immersive design and configuration experiences.
“Apttus is among the first eCommerce vendors to offer a truly integrated selling platform — from full service for salespeople to self-service for empowered B2B buyers.”
Solutions for the Entire Organization
Drive More Revenue with Seamless Omni-Channel Experiences
93% of B2B buyers say that they prefer to buy online once they’ve decided what to buy. Get ahead of the curve by providing your customers the simplicity of self-service e-commerce for standard orders, re-orders, and renewals—freeing your sales reps to focus on more strategic, high-touch deals.Schedule a Demo
Streamline Business Operations on One Platform
Lower your total cost of ownership and get more value from your CRM by bringing more departments onto the platform and streamlining processes across Sales, Marketing, Finance, and Legal. Clicks-not-code administration makes Apttus easy to maintain, and the secure and familiar cloud business platform drives productivity and adoption.Schedule a Demo
Create Pathways to More Revenue
Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels. With E-Commerce on a single platform with Quote-to-Cash—sales, contracting, and revenue—tools, you can offer a frictionless experience and sell more efficiently across the customer lifecycle—from research to reorder. Be where customers and partners are ready to buy, and close more business with less effort and lower costs.Schedule a Demo
Create Seamless Customer Experiences
Marketing leaders know that happy customers buy more. Connect customer data and purchase history from all channels to provide end-to-end transparency across channels, product lines, and customer segments. Craft perfect customer experiences with deep data that reveals behavior patterns, product trends, and barriers to sale.Schedule a Demo