B2B E-Commerce Platform: Intelligent B2B Omni-Channel Commerce

B2B Omni-Channel Customers Are More Valuable

Forrester has found that B2B omni-channel customers – those that buy from you from multiple sales channels – not only cost less to serve, but also spend more. Apttus E-Commerce connects the dots between online self-service buying and assisted direct and channel sales to ensure seamless experiences across all your sales touch-points. Tap into this huge opportunity to empower customers to buy from you whenever and wherever they choose, and ensure product, pricing, and promotional information is always consistent, tailored, secure, and up-to-date.

• Get the Forrester B2B Omni-Channel paper now

Cutting Edge Conversational Commerce with Apttus Max

Max is artificial intelligence for the enterprise that enables your customers to interact with your branded e-commerce site through text or speech. Max complements how buyers want to make business purchases in today’s social, mobile, and virtual world. Max can orchestrate many aspects of the self-service buying experience and can be accessed through established channels such as Skype, Slack, and SMS. With Max you can offer the assistance, coaching, and prescriptive intelligence necessary to prompt and guide buyers to take actions that accelerate order cycles and maximize revenue.

Actionable Insights in Context for Maximum Revenue Impact

Apttus E-Commerce with artificial intelligence provides actionable insights to your business. For example, Max can analyze product offers, pricing, and promotions and compare them to the most profitable historical orders for ongoing revenue and margin optimization. Max can also compare many customers and find patterns that connect them based on the products they own. The results are data-driven product recommendations that align with customer needs so they are more likely to buy. Max can also recommend the optimal price or discount level for each product or order, improving average order sizes and increasing conversion rates. These are just a few examples of what Apttus E-Commerce can do with Max, artificial intelligence to power cutting edge business buyer personalization and pricing optimization.

Turn Your Partner Channel into a Revenue-driving Machine

With Apttus Partner Commerce, your channel partners, resellers, and dealers can easily access your approved catalogs, pricing, and promotions as well as Apttus E-Commerce functionality and advanced Apttus Intelligent CPQ capabilities. Empower them to offer self-service online ordering or to configure and present quotes to your mutual end customers—combined with their own value-added products, accessories, or service offerings. For any enterprise that goes to market through channel partners, this is a key pillar of the B2B Omni-Channel Commerce experience that can turn your channel into a revenue-driving machine.

Execute a Modern Omni-Channel Customer Strategy

Business customers today have high expectations. They don’t make a distinction between working with your in-house reps or partner sellers or interacting with your E-Commerce website for self-service. Your brand needs to offer the same quality experience at every touch-point, in every market. Deploying separate solutions for each channel is not a valid solution. Apttus E-Commerce and Partner Commerce are built on the same product catalog, pricing engine, and data model as Apttus CPQ software. Having these tools and data on a single platform is the foundation for seamless B2B Omni-Channel Commerce—and for tapping into the revenue-maximizing power of Apttus Max—artificial intelligence for the enterprise.

Achieve Strategic Outcomes with an End-to-End Cart-to-Cash Process on a Single Platform

Your customers expect you to use information from the sales phase in the contracting, invoicing and renewal phases. Seeing errors or requests for the same information frustrates them—and creates questions in their minds about you. To win and keep a customer’s business, you need to make the end-to-end experience from inquiry to online order or quote to contract as fluid, simple, and appealing as possible. Combine Apttus E-Commerce with Apttus Intelligent CPQ and Apttus Intelligent Contract Management as the foundation for self-service ordering that is seamlessly integrated with your quoting and contracting processes. Then add Apttus Revenue Management and Renewals Management for an end-to-end Cart-to-Cash solution to connect previously disjointed departments and systems and institutionalize best practices and workflows across the customer lifecycle. This all adds up to streamlining how customers do business with you, accelerating revenue growth, reducing risk, and improving margins.

• See how Cart-to-Cash Innovation Drives Business Outcomes

Customer Success Comes Easy With Apttus B2B E-Commerce Software

When you partner with Apttus, you become a member of the world’s largest community of Quote-to-Cash leaders, achievers and motivators—who can help you grow your own expertise and deliver more value no matter your role. Get the most from Apttus by engaging with our online community, participating in one of our advanced training workshops, or joining over 3,000 Quote-to-Cash experts from Sales, Marketing, Finance, Legal, and IT at our annual user conference, Apttus Accelerate.