B2B E-Commerce Platform on Apttus Intelligent Cloud™

Drive Omni-Channel Sales for all products on ONE platform.

Nucleus Research Guidebook: Apttus E-Commerce drives growth, profitability, and better customer experiences.

“Apttus E-Commerce customers benefitted from shorter sales cycles, cost savings, increased product suite visibility, improved employee effectiveness, and improved customer experiences.”

What is B2B E-Commerce Software on Apttus Intelligent Cloud™?

E-Commerce on Apttus Intelligent Cloud™ software helps you connect the dots between online and in-person experiences to ensure total brand consistency across all channels. Empower customers and channels to buy from you whenever and wherever they need, and ensure product, price and promotional information is always tailored, secure and up-to-date.

Apttus debuts as a Strong Performer in the 2017 Forrester Wave™: B2B Commerce Suites

Apttus was named a Strong Performer for its “truly integrated selling platform — from full service for salespeople to self-service for empowered B2B buyers.”

Apttus named a Visionary on the 2017 Gartner Magic Quadrant for Digital Commerce

Apttus was named a Visionary “based on its integration to Salesforce and its investment in AI and machine learning (Apttus Intelligent Cloud) on Microsoft Azure.”

The Benefits of B2B E-Commerce on Apttus Intelligent Cloud™

Sell Anywhere, Anytime With B2B E-Commerce Software

Even if you sell to businesses, the majority of your customers want to do their shopping online. Make it easy for customers to buy from you again and again by making your products and services available anytime, and anywhere, with branded self-service portals available on desktop and mobile. With B2B E-Commerce software, you can put your products in your customers’ hands—no matter where or when they are ready to buy.

Offer the Right Products at the Right Time

Accelerate B2B E-Commerce sales cycles and influence buying behaviors by making it easy for customers to find exactly what they need. Selectively show the most relevant products, services and bundles, and close more sales through the effective use of relevant promotions and rebates. Leverage robust analytics to identify and surface the exact product and pricing triggers that keep your customers coming back for more. Speed up sales cycles and improve average deal sizes using enhanced promotions, sales compensation, rebates and alerts applicable to every stage of sales cycles.

Bring B2B E-Commerce Platform Flexibility and Agility to Your Channel Strategy

Multi-channel businesses need flexibility to sell and communicate with each of their audiences differently. Provide self-service or partner quoting portals tailored to each of your channels’ needs. Keep all your channels up to date with correct product and pricing information with ease when your B2B E-commerce platform is powered by the Apttus Intelligent Cloud™.

Strengthen Partner Relationships

With Apttus Partner Commerce, your partners can easily access catalogs, pricing and promotions, shopping cart functionality and advanced configuration capabilities, including proposing the right products to the right customers. Partners can sell highly configurable products, sophisticated services and bundles, in addition to upselling and cross-selling all available options.

Analyze B2B E-Commerce Performance in Real Time

Gain total visibility into your channels with analytics fueled by the real-time activities using advanced intelligence available on the Apttus Intelligent Cloud™. Track product and pricing trends and analyze sales rates and revenue performance to meet goals. Uncover your bottlenecks and remove barriers to sales to truly transform the way you do business.

Manage B2B E-Commerce with Ease on the Apttus Intelligent Cloud™

With clicks-not-code technology, your CRM administrator can make strategic updates in minutes. Enterprises can define catalogs, products, services and associated options and promotions once, then replicate them across multiple E-commerce sites. And with the Apttus Intelligent Cloud™ your organization can scale globally in minutes, not months.

Customer Success Comes Easy With Apttus B2B E-Commerce Software

When you partner with Apttus, you become a member of the world’s largest community of Quote-to-Cash leaders, achievers and motivators—including experienced CRM administrators, domain experts and CRM MVPs—who can help you grow your own expertise and deliver more value no matter your role. Get the most from Apttus by engaging with our online community, participating in one of our advanced training workshops, or joining over 3,000 Quote-to-Cash experts from Sales, Finance, Legal and IT at our annual user conference, Apttus Accelerate.

B2B E-Commerce Platform That Works with Any CRM Including Salesforce and Microsoft Dynamics CRM

With B2B E-Commerce software on the Apttus Intelligent Cloud™, companies of all sizes can utilize the most advanced and innovative E-Commerce platform available anywhere to drive omni-channel sales. The Apttus Intelligent Cloud is powered by the world’s most trusted cloud platforms including Salesforce and Microsoft Azure and can be accessed within the world’s most popular CRM solutions including Salesforce and Microsoft Dynamics CRM. The Apttus Intelligent Cloud provides a Quote-to-Cash suite that is best-in-class and relied upon by leading global brands to drive optimal business outcomes.

Solutions for Industries


Financial Services


Life Sciences


High Tech

Solutions for the Entire Organization

Persona_CLM_SalesServe More Customers with High-Tech Experiences

If you care about the numbers, it’s worth knowing that 93% of B2B buyers say that they prefer to buy online. Get ahead of the curve by providing your customers the simplicity of self-service. As a bonus, your reps will have more time to focus on complex, high-touch deals.

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Persona_CLM_ITLeverage Salesforce Like Never Before

More systems equals more problems for IT. So when you’re looking for an E-Commerce solution, why not use a tool that extends the functionality of your existing applications? Automating your self-service portals from the same system you use to automate sales. Rely on the security, performance and scalability of Salesforce to meet your business’ needs now, and at every step in the future.

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quote-to-cash-solutions-financeCreate Pathways to More Revenue

Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels. So stay ahead of the curve by letting your business sell through more channels; be where customers and partners are ready to buy, and close more business with less effort and costs.

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Persona_ECommerce_MarketingCreate Seamless Customer Experiences

Marketing leaders know that happy customers buy more. Connect customer data and purchase history from all channels inside Salesforce to provide end-to-end transparency across channels, product lines, and customer segments. Craft perfect customer experiences with deep data that reveals behavior patterns, product trends and barriers to sale.

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Apttus Customer Success

Additional E-Commerce Resources

The Cart-to-Cash Innovation Imperative

E-Commerce Data Sheet

THe Ultimate Guide to B2B E-Commerce

Why Apttus

Built On the Apttus Intelligent Cloud


Solutions for Companies of All Sizes

Solutions for All Industries 

End-to-End Quote-to-Cash 

Gartner, MagicQuadrant for Digital Commerce, Chris Fletcher, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira, Gene Alvarez, 09 March 2016

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.