May 20, 2013 by Robert Gonzales

A leading operator of crane rental fleets in North America has signed Apttus for their Configure Price Quote (CPQ) solution. A recent expansion into states on the east coast of the US combined with an increased variety of products, services and lease options necessitated a significantly more robust quoting solution. A key requirement during selection was the ability to leverage their recent successful implementation and adoption of the Salesforce CRM system.

Prior to Apttus, their quotes were manually generated, difficult to create, and involved complex and time consuming reviews and approvals. This was significantly slowing down the sales cycle, as well causing delays in invoicing and payments. The construction firm engaged in an extensive evaluation of several different vendors. Apttus secured the business due to support for mobile, superior functionality and the ability to provide the full Quote-to-Cash (CPQ and Contract Management) solution completely inside Salesforce.