December 20, 2017 by Alex Cohen
New C-Suite Additions Help Pave Way for Quote-to-Cash Leader’s Future Growth, Scale
SAN MATEO, CA – December 20, 2017 – Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing artificial intelligence, has appointed Raj Verma to Chief Operating Officer and promoted Ben Allen to Chief Marketing Officer, effective immediately.
As COO, Verma is responsible for ensuring operational excellence across Apttus. He will be responsible for helping prioritize Apttus investments aimed at driving growth and operational efficiency. Verma most recently served as President and Chief Operating Officer at Hortonworks. Prior to Hortonworks, he had a long tenure at TIBCO, where he held numerous executive positions including COO, CMO, Head of Worldwide Sales, and Director of Strategic Initiatives. During his tenure at TIBCO, Verma was instrumental in helping the company surpass $1 billion in annual revenue. Earlier in his career, Verma held sales management positions at Parametric Technology Corporation.
In his role as CMO, Allen will lead all global marketing strategy and execution. Allen served previously as Apttus’ Senior Vice President of Strategy and will report directly to Verma. He will continue to position Apttus as the leader in Quote-to-Cash solutions with applied artificial intelligence for enterprise organizations. Since joining Apttus in 2013, Allen has been responsible for leading go-to-market efforts across the company.
“I’m truly delighted to welcome Raj to the Apttus management team and for Ben to begin his new role as Apttus’ CMO,” Apttus CEO Kirk Krappe said. “Raj is an experienced enterprise sales veteran with a pedigree of helping companies capitalize on large market opportunities and grow at scale. Additionally, I have been continually impressed with Ben’s positive effect on Apttus’ business, particularly his ability to successfully implement go-to-market strategies and deliver solutions that address the business challenges our customers face. I look forward to Raj and Ben’s contributions in their new roles and am confident they will help Apttus to further expand its industry leadership position.”
“Apttus has a special market-defining opportunity, and I am extremely excited to help the company capitalize on it for the good of our customers,” Verma said. “I look forward to joining the team in building off of the solid foundation that is already in place and growing Apttus’ business at scale. Together we will implement the founders’ vision to make customers’ most critical business processes – revenue generation and the management of commercial relationships – faster, smarter, and easier.”
Apttus is a Silicon Valley-based global provider of the Intelligent Middle Office platform allowing enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the Apttus Intelligent Cloud, a hybrid-cloud platform utilizing the most advanced technologies from Salesforce, Microsoft and IBM. Analysts rank Apttus as the global gold standard for Quote-to-Cash (QTC) and Contract Lifecycle Management (CLM) solutions. Apttus’ innovations include Max, the company’s Applied Artificial Intelligence that enables enterprises to achieve superior business outcomes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000.