“Apttus is key to managing our Quote-to-Cash process for our subscription based business to deliver a better customer experience critical to maintaining and growing revenue. Cox Automotive built out dynamic pricing and deal making based on market influences in order to maximize value capture.”
Vice President Client Solutions & Value Strategy
Achieving Pricing Excellence in the Age of Business Transformation
Effective pricing is one of the most important levers for driving profitable growth. As businesses adapt to increasingly competitive Industry dynamics, pricing excellence will be a key competency for enterprises to master.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 33,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group.