October 4 by Eric Dreshfield

Attendees at Dreamforce
Welcome to Dreamforce!

Chances are you’ll hear that almost as often as you’ll hear the “Forward Looking Statement”. Salesforce is very sincere about making sure their customers attending Dreamforce feel very welcome at the event. After all, it’s the high tech, serious, big business event of the year. It’s four days of keynote addresses, breakout sessions, partner demos, innovative announcements, giving back, and a whole lot more. Its also an event full of Lodges, a meadow, a Discovery center, a Mindfulness zone, and a music festival. Lets take a brief look at the major areas of the 2016 Dreamforce campus

Trailhead at Dreamforce
Developer forest at Dreamforce
Moscone West

On the first floor of Moscone West you will find the Trailhead Zone, the perfect place to get help figuring out what your ideal Dreamforce experience should look like.It’s where Admins, Developers, and Executives can all go to not only learn new skills and make new connections, but also for fun and the chance to win some awesome swag. Build your own amazing and personalized Dreamforce in the Trailhead Zone.

Also on the first floor of Moscone West, you’ll find the Admin Meadow, which is the perfect spot for Salesforce Admins to grow and learn. The Admin Meadow is THE place to be if you want to network with MVPs, Admins and Salesforce employees, but it’s not just about networking. You’ll also be able to learn how to take your game up a notch with the Automation Station, your one stop shop for all things Business Analysis.

Moscone West’s first floor is also home to the Developer Forest where you can hike through all things developer-related, including hands-on workshops, iOT, demos, and technical consultations. There’s something there for all developers, from the beginner to the advanced.

The first floor of Moscone west also houses the CIO and the Startup Valley. Be sure to make time to visit both to learn about the App Cloud and meet the Salesforce Incubator’s first batch of start-ups.

The Second & Third Floors – Moscone West

Moving up to the second floor in Moscone West, you’ll find the Einstein Discovery center where you can learn all about how AI can help Sales, Service and Marketing. There’s a robot from Kuka to enjoy and you can help power up your own intelligent CRM solutions with the human hamster wheel. The second floor of West is the place to be for a deep dive into Einstein.

On the third floor of Moscone West you will find the Lightning Lookout where you can get help with your transition to Lightning with a 1-on-1 consultation from experts. You’ll also be able to see demos and hear customers’ share their experiences with Lightning.

Moscone South – The Cloud Expo

In Moscone South, you’ll find the cloud expo where you can visit with hundreds of partners to get demos of all the amazing products they build to extend your Salesforce experience way beyond the core CRM. In South, you’ll not only be able to interact with all the partners, but you’ll also be able to get help and advice on all of the Salesforce Clouds from the best & brightest minds at Salesforce in the Campground. And if you need a few minutes to relax and digest all the content you’ve been taking in, take a seat in the Meditation Lounge.

The Dreampark

Inside the Dreampark, which isn’t inside at all, it’s Howard Street between Moscone North and South, is where you’ll find live music to enjoy daily, a Trailhead photo opportunity as well as many opportunities to take part in the DFGives campaigns. Stop by and experience (Red) to learn about their mission to rid the world of AIDS. Donate some dollars towards (Red) and see your donation matched by the Gates Foundation.

The Marriott Marquis – Sales, Service and Small Business

Playing home to the Sales Lodge, the Service Lodge and the Small Business Lodge, the Marriott Marquis is your go-to location for demos, fire-side chats and presentations geared especially for those using Sales and Service, or those in Small Businesses. See demos on how you can grow your pipeline, provide better service to your own customers, as well as learning best practices from some great leaders!

Dreampark at Dreamforce
Cloud expo at Dreamforce
The Palace Hotel – this week called the Marketing Lodge

If you are wanting to connect with the best Marketers out there, get insights from thought leaders and product experts, then the Marketing Lodge should be your destination of choice. With over 70 hands-on marketing workshops, it’s the place to go to gain valuable knowledge and expand your marketing mind and your network!

Get Trained – Get Certified

If you are at Dreamforce for training and to get certified, the Hilton Union Square should be your home. The Salesforce University Lodge is your destination of choice to talk to the training experts who can help guide you along the perfect path for whatever your role is. You can also learn real-world skills from over 40 Hands-On Training sessions, and sign up for a certification exam to prove to the world that you know your stuff!

The Dreamforce Campus has it all – in addition to the zones and lodges above, be sure to check out the Partner Lodge at the Park Central, the Salesforce.org Lodge in the Westin St. Francis, and help celebrate Customer Service Appreciation Week in the Yerba Buena Garden, between 3rd and 4th Streets. Are you feeling overwhelmed with the vast expanse of the Dreamforce Campus? There’s an App for that! Be sure to install the Dreamforce Mobile App to have help at your fingertips when you need it.

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