November 24 by Cordelia Solomon
Salesforce enthusiasts took refuge from the brisk temperatures of New York City at the Javit’s Convention Center on Wednesday to kick off the Salesforce World Tour. Attendees networked with vendors, gathered various giveaways in their Apttus bags, and helped the Salesforce Foundation and City Harvest in their efforts to end hunger in the greater NYC area.
Accessibility has had a dramatic impact on how companies today are conducting business and connecting with their customers on a daily basis. Through the new Salesforce1 Mobile App, businesses can be easily run remotely, allowing sales to grow at a faster rate, customer service to be delivered consistently, and ultimately more revenue to be generated. Mr. Block emphasized that “the customer is at the center of the universe,” yet 77% of customers are not engaged. By capitalizing on the growth in customer engagement through mobile experience, connected products, communities, and analytics, companies can see as much as a 23% growth in revenue, which is huge.
In short, by integrating innovative technologies and connecting with customers in non-traditional ways, companies large and small are redefining the path to success.