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B2B Sales: Behaving as a Leader Results in Greater Customer Engagement
May 4, 2017 @ 3:00 pm - 3:30 pm
This presentation will include findings from a study with 530 B2B buyers about the behaviors of sellers that cause buyers to readily accept meetings and see things through to the close of a sale. Buyers want sellers to replace stereotypical sales behaviors with leadership behaviors from Quote-to-Cash, all the way through the customer experience. Hear the research that reveals surprising findings all sales organizations need to understand.