The Changing Role of the Salesperson

In today’s ever-evolving and extremely competitive landscape, a winning business must be agile and adapt to the times. We are in the thick of the next massive wave of change – the services economy, born with the advent of the Internet, mobile phones, and smart devices. As a result, salespeople today must be even more nimble, educated, and compassionate than ever before.

View the Webinar

In this session, Apttus’ Neil Wu Becker will moderate a discussion that deep dives into the changing role of the salesperson, particularly in the B2B environment. This webinar picks the brains of some of the most successful sellers in today’s digital economy about the changing role of today’s salesperson. The panel of experts will also offer their advice on how to deliver the best and most compelling buying experience to drive business forward faster.


Wednesday, July 10
11am PDT/2pm EDT


Neil Wu Becker
VP of Worldwide Marketing and Communications at Apttus


Greg McLaughlin
SVP of Customer Success at V2 Strategic Advisors


Tibor Shanto,
Chief Revenue Officer at Renbor Sales Solutions, Inc. and Author of Execution – Everything Else Is Just Talk

In this session, attendees will learn:

  1. Why the role of the salesperson is changing
  2. What it takes to be a successful seller now and in the future
  3. Why personal relationships are just as important as technical know how