Selling in the Customer’s Preferred Channels

Customers today want to buy what they want, when they want, and how they want. Success today requires complete flexibility in the way businesses sell to their audience, whether it’s through digital channels, self-service portals, or in-person sales meetings. As a result, salespeople today must be well versed in how to successfully sell across multiple channels.

Watch the Webinar Now!

In this session, Apttus’ Neil Wu Becker will moderate a discussion that deep dives into the importance of selling in the customer’s preferred channels, particularly in the B2B environment where the purchase experience is beginning to mimic the B2C purchase experience. This webinar picks the brains of some of the most successful sellers in today’s digital economy about successful selling across multiple customer channels. The panel of experts will also offer their advice on how to deliver the best and most compelling buying experience to drive business forward faster.


Wednesday, August 7
11am PDT/2pm EDT


Neil Wu Becker
VP of Worldwide Marketing and Communications at Apttus


Bob Apollo
Founder of Inflexion-Point Strategy Partners


Jaimie Buss
Vice President of Sales – North America at Zendesk

In this session, attendees will learn:

  1. How the digital economy affected where sales happens
  2. Best practices for successful omnichannel selling in the B2B environment
  3. How to address the changing relationship between buyers and sellers