Forrester Research: B2B Omnichannel Commerce in a Machine Driven World

How E-Commerce and CPQ solutions deliver high quality buying experiences


An analysis of changing buyer behaviors and B2B demands including insight into why buyers are more likely to purchase through an equal mix of self-service (online) and human-assisted channels.


Reasons why B2B sellers struggle with the wrong people, process, and technology – 98% of B2B sellers face challenges in delivering a superior buying experience.


How leading companies have found the right mix of tools and technology to provide a seamless omnichannel buying experience.

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