Assessing Software for Managing B2B Subscriptions
Expert Q&A with Robert Kugel, SVP and Research Director, Ventana Research
In nearly every industry, companies are shifting to add subscription and recurring revenue business models to their product/services offerings… but why? And what are the consequences? How does it affect sales, finance, marketing and operations? In this Q&A with a Finance Expert, Rob Kugel, you’ll learn:
Motivations for B2B companies to shift to subscriptions.
Consequences if they remain with status quo.
Challenges of adopting a subscription or recurring business model.
What to look for in a subscription management solution.