Assessing Software for Managing B2B Subscriptions

Expert Q&A with Robert Kugel, SVP and Research Director, Ventana Research

What you’ll learn from this Expert Q&A

In nearly every industry, companies are shifting to add subscription and recurring revenue business models to their product/services offerings… but why? And what are the consequences? How does it affect sales, finance, marketing and operations? In this Q&A with a Finance Expert, Rob Kugel, you’ll learn:

1

Motivations for B2B companies to shift to subscriptions.

2

Consequences if they remain with status quo.

3

Challenges of adopting a subscription or recurring business model.

4

What to look for in a subscription management solution.

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