August 1, 2016 by Alex Cohen

The former President of Mexico addressed the importance of technology and its role in Mexico’s global economic strategies

MEXICO CITY – August 1, 2016 – Apttus, the category-defining Quote-to-Cash solution provider, joined UST Global in announcing former president of Mexico as a guest of honor and keynote speaker at the Productivity in the Cloud reception. Taking place Wednesday, July 6th in Mexico City (D.F.), the invitation-only event, hosted by Apttus, UST Global, and President Fox’s Centro Fox institution, showcased innovative uses of technology and establishing Mexico as a preferred destination for IT services. A recording of the event is available here.

At the event, thought leaders in the Quote-to-Cash space showcased their use of the X-Author tool and discussed how customers such as GE, PayPal and Motorola benefit from its use. X-Author allows Microsoft Office Tools such as Excel and Word to function as CRM interfaces, dramatically increasing user adoption and productivity. These case studies and examples fully demonstrate the innovation and resources UST Global offer to the global marketplace.

X-Author Capabilities include:

  • Increased usage and adoption of CRM systems
  • Flexibility to work offline and sync data when reconnected
  • Centralize Excel templates in CRM systems, eliminating manual routing and incorrect spreadsheet versions
  • Continued ROI from existing spreadsheet content
  • Full capabilities and details of X-Author for Excel are linked here, as well as in recent AppExchange listings

Click here for a full recording of the Productivity in the Cloud reception.

“Working together with technology industry leaders is how we will demonstrate to the world the enormous opportunity the people of Mexico bring to the IT community,” said Vicente Fox, former president of Mexico.

“Our ongoing work with Apttus and UST Global will advance our technology offerings and establish a framework to train local talent, putting our country in a position to succeed now and into the future,” said Rogelio Rocha, VP for Mexico & LatAM with UST Global.

“It is an honor to join with this esteemed group and serve as an example for the growing local tech community,” said Kirk Krappe, CEO at Apttus. “Apttus has built its reputation upon rapid evolution and ongoing success. These are traits that we are honored to share with the supporters of this event and Vicente Fox himself.”

About Apttus

Apttus, the category-defining Quote-to-Cash software company, drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. Utilizing a patented combination of SaaS-based applications, the Apttus Intelligent Cloud maximizes the entire revenue operation by driving behavior and providing prescriptive data to company decision-makers. Apttus offers enhanced Configure Price Quote (CPQ), E-Commerce, Contract Management, Renewals and Revenue Management solutions on the world’s most trusted cloud platforms, including Salesforce and Microsoft Azure. Apttus is based in San Mateo, California, with additional offices located across the globe. For more information visit:

About UST Global

UST Global is a leading digital technology services company that provides powerful solutions for Global 1000 companies. UST Global’s mission is to lead companies through critical digital transformations to drive higher business value. UST Global specializes in six next generation digital services — design, cyber security, mobile, social, analytics and cloud. Powered by the mantra ‘fewer clients, more attention’, UST Global strives for excellence in providing their clients high quality services and a commitment to long-term success. Headquartered in Aliso Viejo, California, UST Global has over 15,000 associates; operating in 25 countries across four continents.For more information, please visit