September 19, 2013 by Robert Gonzales

Apttus, the category-defining Quote-to-Cash solution provider, today announced it has appointed Kamal Ahluwalia as Chief Marketing Officer. Kamal Ahluwalia brings extensive experience in both enterprise software marketing and business development. As Chief Marketing Officer Kamal Ahluwalia will be responsible for worldwide marketing strategy and execution to accelerate revenue growth and create greater awareness of Apttus’ category-defining product vision. In his role, Kamal will oversee marketing, product marketing, and other go-to-market teams.

“Kamal is an industry expert who brings more than twenty years of experience creating global business success with a range of innovative technologies.” said Kirk Krappe CEO of Apttus. “I’m excited that with his deep domain expertise and ability to bring our vision forward more customers worldwide will be able to benefit from the incredible value I know our solutions can provide.”

Prior to Apttus Kamal Ahluwalia was Chief Marketing Officer for Selectica. During his tenure there he was responsible for driving Selectica’s expansion into configure price quote (CPQ) markets. Prior to his CMO role at Selectica Kamal Ahluwalia was Vice President of Marketing at Model N, where he was instrumental in establishing Revenue Management as a software category, as well as propelling Model N to become a leader in that market. He has also held leadership positions at Oracle, Apple, and RadioMail.

“The Apttus category-defining vision of quote-to-cash automation in the cloud is truly innovative, giving Apttus both tremendous competitive advantages as well as incredible potential for expansion.” said Kamal Ahluwalia. “I’m looking forward to being a part of accelerating Apttus’ already rapid rate of growth.”

Kamal Ahluwalia holds a Master of Science degree in Computer Science from Utah State, and a Bachelor of Science degree in Computer Science from IIT Roorkee.

About Quote-to-Cash

Apttus Quote-to-Cash solutions drive the vital business process between the buyer’s interest in a purchase and the realization of revenue. With Apttus, companies can increase sales effectiveness while maximizing visibility and control of the complete Quote-to- Cash process including configure price quote (CPQ), contract management, renewals and revenue management. Quote-to-Cash solutions include Configure-Price-Quote (CPQ), Contract Lifecycle Management (CLM) and Revenue Management.

Additional Resources

About Apttus

Apttus delivers category-defining software that drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. Delivered on the world’s most trusted and comprehensive cloud platform, the Salesforce1 Platform, Apttus’ Quote-to-Cash solutions increase sales and maximize visibility and control. Applications include Configure-Price-Quote (CPQ), Proposal Management, Contract Management and Revenue Management. Additionally, Apttus’ patent pending X-Author technology enables Microsoft Office to be a user-interface with full interaction and control between Salesforce and Microsoft Office. Apttus is based in San Mateo, California, with additional offices in London, UK and Ahmedabad, India. For more information visit:


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This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ from those anticipated in this document.