September 22, 2014 by Robert Gonzales

Apttus today announced that it is a sponsor of Salesforce ExactTarget Marketing Cloud Connections 2014, the industry’s premier digital marketing conference. The conference will be held in Indianapolis Sept. 23-25.

Comments on the News

• “We’re thrilled to work directly with the ExactTarget team at Connections 2014,” said Kamal Ahluwalia, chief marketing officer at Apttus. “Highlighting our E-Commerce solution alongside the event’s exciting slate of news is essential to demonstrating the world-class effectiveness and results that are associated with the Apttus brand.”

• “Connections inspires the future of digital marketing, and our sponsors make that possible,” said Woodson Martin, chief marketing officer of ExactTarget Marketing Cloud. “With Apttus’ support, we’re able to provide attendees actionable insights on how digital marketing is transforming business through email, mobile, social and the Web.”

About Connections 2014

Connections 2014 offers digital marketers from around the world access to renowned speakers, including Nick Besbeas, vice president of marketing, LinkedIn; Charles Best, CEO,; and, entrepreneur, musician and philanthropist, and more than 75 breakout sessions. Connections is designed to transform companies’ customer interactions into brand experiences. Marketers will experience inspiration, education, and entertainment, for a journey unlike any other.

Connections follows ExactTarget Marketing Cloud Connections ‘13, an event that welcomed marketers from around the globe to Indianapolis and featured former U.S. Secretary of State Condoleezza Rice, biographer Walter Isaacson, author Jim Collins and the first-ever private music festival with Avett Brothers, Imagine Dragons and DJ Casey Connor.

For updates on Connections, follow @ExactTarget and the hashtag #CNX14 and on Twitter.

ExactTarget, Connections and others are among the trademarks of, inc.

About Apttus

Apttus, the category-defining Quote-to-Cash software company, drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. Apttus is delivered on the Salesforce1 Platform, the world’s most trusted and comprehensive cloud delivery infrastructure. Applications include Configure Price Quote (CPQ), Renewals, Contract Management and Revenue Management. Additionally, Apttus’ patent pending X-Author technology enables Microsoft Office to be a user-interface with full interaction and control between Salesforce and Microsoft Office. Apttus is based in San Mateo, California, with additional offices in London, UK, Bozeman, Montana and Ahmedabad, India. For more information visit: