November 29, 2016 by Alex Cohen

Apttus CPQ enabled AV Flexologic reps to create accurate, sophisticated quotes live from the tradeshow floor

SAN MATEO, Calif. – November 29, 2016 – AV Flexologic today announced the results of their implementation of Apttus’ Configure Price Quote solution. The AV Flexologic team has brought new levels of speed and efficiency to their sales operation by implementing Apttus, the category-defining Quote-to-Cash solution provider. Mobile optimization, coordination with pre-existing templates, and an active partnership with Apttus’ industry-leading team were all key considerations in AV Flexologic’s selection of this tool.

With minimal training, AV Flexologic’s sales teams harnessed Apttus CPQ as a strategic differentiator at live conferences such as Drupa 2016. During the conference, the AV Flexologic sales team were able to quote prices, have them signed, sealed, and finalized from the show floor, resulting in decreased turnaround time and a subsequent improvement in revenue generated. AV Flexologic also receives additional benefits from participation in the Apttus’ network, including:

  • Single-click installation, affordable and straightforward implementation and update management
  • Seamless compatibility with Apttus’ contracting and revenue management software, as well as smooth upgradeability to enterprise-level CPQ as organizations grow
  • The complete partnership of Apttus’ extensive support and implementation services
  • Best practices from a connected community: all customers can leverage the Apttus Community Portal, providing access to hundreds of Apttus domain experts and thousands of additional users

“Apttus solutions have been critical in not just transforming our sales operations, but also in making our event sales teams substantially more effective,” said Minus Tjeenk Willink, Vice President at AV Flexologic Americas. “Our participation in the Drupa Conference was even more successful than previous years, in part because our salespeople were able to provide quality quotes immediately, on-site.”

“Apttus is dedicated to delivering the world’s most comprehensive and innovative quoting solution. Companies like AV Flexologic have not only shown tremendous and impactful results, but also delivered better experiences and outcomes to their customers,” said Kirk Krappe, Apttus CEO. “Their success is a validation of both Apttus’ offerings and the value of a seamless Quote-to-Cash process.”

About AV Flexologic

With over 30 years of experience, AV Flexologic became a worldwide leading manufacturer of high precision mounting equipment for the flexographic industry and their motto, ‘We Innovate!’, demonstrates the innovative character of AV Flexologic. AV Flexologic is based in the Netherlands with additional offices throughout Europe, the US and the UK, in addition to their strong partner network of over 30 agents worldwide.