June 28, 2018 by Alex Cohen

Max, Apttus’ Applied AI for the Middle Office, is Recognized for Innovation and Value

SAN MATEO, CA – June 28, 2018 – Apttus, the global Middle Office leader, today announced its applied artificial intelligence offering, Max, has been named the best AI Solution of 2018 as part of the annual SIIA CODiE Awards.

According to SIIA, CODiE Award recipients produce the most innovative businesses technology products around the world. The award spotlights the unique innovation associated with Max, Apttus’ applied AI for Apttus Intelligent Middle Office™, the company’s Intelligent Middle Office Platform. Max utilizes an intelligent conversational user interface that proactively delivers insights and recommendations to help sales, legal, operations and financial professionals maximize revenue and other critical business outcomes. The resulting actions accelerate and optimize Apttus’ CPQ, CLM, E-Commerce and Revenue Management solutions that comprise Apttus Intelligent Middle Office.

Max’s success stems from an overwhelming customer need for speed and efficiency in executing revenue operations and managing commercial relationships. Max’s development, as well as Apttus’ long-term commitment to innovation, can be attributed to the recent creation of its Middle Office innovation lab, the Omni Accelerator.

“Apttus has always pushed the limits of innovating Middle Office solutions. This recognition proves that our industry agrees,” said Dan Hopkins, Vice President of Innovation at Apttus. “The CODiE award represents our ongoing commitment to maximizing successful outcomes for our customers. The roots of Max, which builds on the ingenuity of Apttus’ offerings, can be credited to Apttus programs like the Omni Accelerator group. ”

“The 2018 CODiE Award winners are the most innovative, high-impact products in the market. We are happy to recognize these products and the power they have to transform the future of how we do business,” said Ken Wasch, President of SIIA.

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge reviews determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 51 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the all new Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging.

About Apttus

Apttus is a Silicon Valley-based global provider of the Intelligent Middle Office platform allowing enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the Apttus Intelligent Cloud, a hybrid-cloud platform utilizing the most advanced technologies from Salesforce, Microsoft and IBM. Analysts rank Apttus as the global gold standard for Quote-to-Cash (QTC) and Contract Lifecycle Management (CLM) solutions. Apttus’ innovations include Max, the company’s Applied Artificial Intelligence that enables enterprises to achieve superior business outcomes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000.

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.