March 2, 2016 by Alex Cohen

Business trends, strategy, and the quantifiable benefits of a streamlined Quote-to-Cash operation are all highlighted in one easily consumable report

SAN MATEO, Calif. – March 2, 2016 – Apttus, the category-defining Quote-to-Cash solution provider, today announced the publication of a recent report, entitled ‘The State of Quote-to-Cash 2016: The Year of Digital Business.’ The complete findings detail the breakthrough advancements, optimizations, and enhancements made possible through the use of Quote-to-Cash applications such as Configure Price Quote, Contract Management, Revenue Management, E-Commerce, and more.

Within the report, Quote-to-Cash customers detail dramatic improvements in their revenue cycle, including:

  • 105% larger deal size
  • 60% improvement in contract cycle time
  • 28% shorter sales cycles
  • 26% more reps achieving quota
  • 49% higher proposal volume
  • 17% higher lead to conversion rate

Industry experts and professionals also contributed perspective and analysis to the report. These findings, paired with expert insight from Apttus’ team as well as explanatory charts and illustrations, are now available to all. The study also detailed:

More metrics, graphics, and solutions to these issues can be found within this whitepaper.

“We have reached a point where a number of our customers are fully implemented and seeing the tremendous results that Quote-to-Cash applications can bring to every organization,” said Kamal Ahluwalia, CRO at Apttus. “This report quantifies and aggregates the benefits they’re seeing every day, and demonstrates that a better way of doing business, across every segment of the revenue operation, has arrived.”

To meet with the Apttus leadership team, or learn more about Quote-to-Cash, register to attend Apttus Accelerate 2016, scheduled for April 12-14 at San Francisco’s Pier 48. The event will play host to the most comprehensive Quote-to-Cash and revenue cycle discussion in history. Apttus, as the category-defining provider of Quote-to-Cash solutions, continues to drive the industry forward. Information on recent product updates and many more can be found at and in this recent product announcement.