June 12, 2013 by Robert Gonzales

Apttus, the category-defining Quote-to-Cash solution provider, today announced the availability of Deal Maximizer. Deal Maximizer uses system-driven intelligence to facilitate the selling process. Deal Maximizer incents sales teams to offer the optimum deal for the company by fast-tracking the deals that meet the targeted mix of products, services, discounts and commitments desired by the company. Sales representatives also see in real-time how changes in products and pricing impact their commission before the quote is finalized, providing further motivation to offer the optimum deal.

High-performing sales organizations are measuring the productivity of their sales reps beyond short-term sales efficiency objectives such as opportunity conversion rates and win rates, to more strategic sales efficiency objectives such as deal profitability, offering mix and customer retention”, said Mark Levinson, Services Director Sales Operations Strategies, SiriusDecisions.

Deal Maximizer allows the true alignment of sales effectiveness objectives of both finance and sales teams. Objectives such as: margin preservation, standards compliance, streamlined approvals, product and price variations by region, customer type or other target criteria that can be modeled and managed with Deal Maximizer. Deal Maximizer can be used with Apttus Quoting Suite, or any existing configure-price-quote (CPQ) solution.

Apttus Deal Maximizer is another example of Apttus’ focus on innovation in the quote-to-cash business process.” said Kirk Krappe, CEO Apttus, “Not only are Apttus customers truly optimizing their overall corporate sales goals, but they are also truly putting sales professionals in control.”

Apttus’ Quote-to-Cash solutions drive the vital business process between the buyer’s interest in a purchase and the realization of revenue. Apttus’ Quote-to-Cash and advanced deal management capabilities significantly impact revenue maximization through optimizing deals, improving enterprise collaboration and streamlining sales processes. Additionally, all opportunities, pricing, product configurations, quotes and contracts remain completely in sync on the industry’s most advanced cloud infrastructure. Quote-to-Cash solutions include Configure-Price-Quote (CPQ), Contract Lifecycle Management (CLM) and Revenue Management.

Additional Resources

About Apttus

Apttus delivers category-defining software that drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. Delivered on the industry’s most advanced cloud infrastructure, the Salesforce Platform, Apttus’ Quote-to-Cash solutions increase sales and maximize visibility and control. Applications include Configure-Price-Quote (CPQ), Proposal Management, Contract Management and Revenue Management. With more than 300 enterprise customers and 450,000+ users worldwide, Apttus is the industry’s fastest-growing provider of Quote-to-Cash solutions. Additionally, Apttus’ patent pending X-Author technology enables Microsoft Office to be a user-interface with full interaction and control between Salesforce and Microsoft Office. Apttus is based in San Mateo, California, with additional offices in London, UK and Ahmedabad, India. For more information visit: apttus.wpengine.com.


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This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.