May 1, 2013 by Robert Gonzales

Apttus today announced it will be a Platinum sponsor at the London stop on the Salesforce Customer Company Tour. Built on the Salesforce Platform, Apttus’ solutions drive the vital business process between the buyer’s interest in a purchase and the realization of revenue, the Quote-to-Cash process. With Apttus, companies increase sales effectiveness while maximizing visibility and control of the complete Quote-to-Cash process including configure price quote (CPQ), contract management, renewals and revenue management. The event will be held May 2, at the ExCel Centre in London. Apttus will be in booth 104.

“We are pleased to sponsor the Salesforce Customer Company Tour,” said Kirk Krappe, CEO Apttus. “Apttus’ innovations provide customer companies with the ability to better sell as a team and connect with their customers by enabling them to use the familiar Microsoft Office environment as their user interface for Salesforce.”

“Businesses around the world are turning to social and mobile cloud technologies to connect with their customers in entirely new ways,” said Doug Bewsher, chief marketing officer, “We’re excited to take the Customer Company Tour to London, where attendees will see firsthand how working with and partners like Apttus can accelerate their transformation into customer companies.”

Learn How to Become a Customer Company

The Salesforce Customer Company Tour is hitting the road to help companies everywhere tap into the power of social and mobile cloud computing and connect with their customers in a whole new way. Thousands of attendees will learn how to transform into customer companies by marketing to and servicing customers everywhere, selling as a team, building a customer platform and transforming the way they work. By connecting everything—customers, employees, partners and products—customer companies revolutionize the way they sell, service, market and innovate, creating deeper connections with their customers and unlocking greater levels of growth, innovation and success.

The Salesforce Customer Company Tour will feature live keynotes from executives, live demos of cutting-edge technologies, real customer stories from around the world, and specialized breakout sessions for sales, marketing, service and support, IT, developers and more.

Additional Resources

About Apttus

Apttus delivers category-defining software that drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. Delivered on the industry’s most advanced cloud infrastructure, the Salesforce Platform, Apttus’ Quote-to-Cash solutions increase sales and maximize visibility and control. Applications include Configure-Price-Quote (CPQ), Proposal Management, Contract Management and Revenue Management. With more than 300 enterprise customers and 450,000+ users worldwide, Apttus is the industry’s fastest-growing provider of Quote-to-Cash solutions. Additionally, Apttus’ patent pending X-Author technology enables Microsoft Office to be a user-interface with full interaction and control between Salesforce and Microsoft Office. Apttus is based in San Mateo, California, with additional offices in London, UK and Ahmedabad, India. For more information visit:


Trademark footnote: All corporate names and trademarks are the property of their respective companies.