June 6, 2014 by Robert Gonzales

Enterprise Apps Today – June 6, 2014 – A recent joint announcement by Microsoft and Salesforce on their new partnership sent ripples across the IT and business worlds. With the ink hardly dry on a previous partnership announcement by Microsoft and SAP, it seemed a bit puzzling. So what is going on?

Those firms already partnering with Salesforce or Microsoft (outside of the Dynamics CRM side) should also be happy with this deal, as it gives them a much wider prospect base in which to operate.

Salesforce partner Apttus, for example, offers quote-to-cash applications to manage the business process between the buyer’s interest in a purchase and the realization of revenue. Its X-Author app is built on Salesforce and marries it with Excel and Word.

“We see this as a win for anyone who uses Microsoft Office and/or Salesforce,” said Apttus Chief Marketing Officer Kamal Ahluwalia.