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How to Use Content Marketing to Get New Customers

How to Use Content Marketing to Get New Customers

At this week’s Growth Marketing Conference, December 3, in San Francisco’s Hotel Kabuki, quote-to-cash solution vendor Apttus offered key insights into marketing innovations as Maria Pergolino, the company’s global vice president of marketing, discussed how one of...

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20 Sales Tools to Accelerate Your Success

20 Sales Tools to Accelerate Your Success

Apttus provides a variety of solutions for common problems. Configuring price quotes? Managing your relationship with your supplier? Dealing with complicated contracts or workflows? Apttus will cater a solution specifically for you inside...

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Three Highly Unusual Volume Spikes

Three Highly Unusual Volume Spikes

Wipro Limited, on November 10, 2015 declared a partnership with Apttus, the category-defining Quote-to-Cash cloud solution provider, to deliver best-in-class Contract Lifecycle Management (CLM), Configure-Price-Quote (CPQ) & Revenue Management solutions to...

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Third-Party Power: The Rise of the B2B App Store

Third-Party Power: The Rise of the B2B App Store

Apttus, for instance, provides salespeople mobile access to configure, price, and quote (CPQ) tools that are designed to help speed up processes encountered at the end of a sale, and after a sale has been completed. Apttus charges for its services, but it also allows...

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16 CMOs Go Back To Basics About Buyer Journeys

16 CMOs Go Back To Basics About Buyer Journeys

As useful as buyer journeys are, they are a guideline, not a rulebook. Don’t rely on them alone; everyone is an individual, and every sale is a partnership. You still need to get to know your audience. –Kamal Ahluwalia, Executive Vice President of Sales and...

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Billion Dollar Unicorns: Apttus Ready for IPO

Billion Dollar Unicorns: Apttus Ready for IPO

According to a Forrester report, the public cloud market is expected to reach $191 billion by 2020, from $58 billion in 2013. Cloud applications, projected at $133 billion in 2020, are leading this growth; cloud platforms will generate $44 billion in revenue by 2020;...

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The Data-Driven Rebirth of a Salesman

The Data-Driven Rebirth of a Salesman

Most young sales prediction or automation companies rely in part on data stored by Salesforce and have digital hooks into Salesforce systems. Moreover, the sales-software pioneer has invested in data-driven startups including Apttus Corp., InsideSales and...

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