Apttus For Media & Entertainment

Leading broadcast platforms, media corporations, and advertising companies use Apttus to bring critical production, sales, and revenue processes into one streamlined customer-focused experience. Connect quotes, contracts, incentives, billing, and other revenue data across customers, brands, channels, formats, partners, and products – all on a single data model. This single view of revenue gives unprecedented insight into the entire Quote-to-Cash process.

Apttus Solution

Optimize Content and Order Delivery from Procurement to Invoice

The Media and Entertainment industry is going through a major transformation. With constantly evolving, high-fidelity technology and new ways to produce, present, and consume entertainment emerging by the month, two critical audiences — producers and consumers — have become central in this evolution. Traditional sales and delivery chains are being stressed as advertising companies, broadcasters, publishers, researchers, and data companies compete for access and revenue through new business models. To keep up, media and entertainment companies need a fully integrated solution that can span catalogs, delivery channels, brands, devices, and services.

Capture mindshare from content creators, artists, partners, and third-party agencies through branded partner portals.


Gain detailed insight into spend and compliance for all the vendors across your network.

 

Capture Mindshare Across Stakeholders

  • Collaborate with content creators, artists, partners, and third-party agencies through branded partner portals
  • Gain detailed insight into spend and compliance for all the vendors across your network

Efficiently manage complex and differentiated product and pricing setups — from various catalogs, broadcast channels, brands, and geographies — with one quoting solution.

Gain comprehensive visibility into product catalogs to unlock up-sell and cross-sell potential. Share point-of-sale and proof-of-performance data with partner e-commerce and portals in near real-time to improve channel rebate and settlement processes.

 

Efficiently Manage Complex Product and Pricing Setups

  • One quoting solution manages various catalogs, broadcast channels, brands, and geographies
  • Gain comprehensive visibility into product catalogs to unlock upsell and cross-sell potential
  • Share point-of-sale and proof-of-performance data with partner e-commerceand portals in near real-time
    – Improve channel rebate and settlement processes

Enable salespeople and partners to focus on customer relationships, leveraging AI-driven guidance to expose the perfect solution for every prospect and customer.

Deliver better personalization with a system that learns unique buyer characteristics — like past purchases and revenue potential — to sell more effectively over time.

 

Enable Salespeople and Partners to Focus on Customer Relationships

  • Leverage AI-driven guidance to expose the perfect solution for every prospect and customer
  • Deliver better personalization with a system that learns unique buyer characteristics — like past
    purchases and revenue potential — to sell more effectively over time

Orchestrate delivery across sales, operations, creative, research teams, and customers, while managing terms, delivery obligations, and contract rates.

Acquire full transparency to each step of the sales and delivery cycles and understand what aspects of the sales process are most open to risk.

 

Orchestrate Delivery Across Organizations

  • Collaborate with sales, operations, creative, research teams, and customers
  • Manage terms, delivery obligations, and contract rates
  • Acquire full transparency to each step of the sales and delivery cycles
  • Understand what aspects of the sales process are most open to risk

Integrate with ad servers, schedulers, delivery systems, and multiple forms of manual data input to accurately determine campaign delivery metrics and final costs.

Keep sales, billing data, payment data, and downstream retail sales information all in one place, for more effective coordination across teams.

 

Integrate Across Functuons

  • Ingegrate with ad servers, schedulers, delivery systems, and multiple forms of manual data input
  • Accurately determine campaign delivery metrics and final costs
  • Keep sales, billing data, payment data, and downstream retail sales information in one place for
    more effective coordination across teams

Achieve a 360-degree View of Your Customer

Drive more effective customer engagement by using purchase behavior, preferred terms, channel preferences, performant pricing, and product strategies to better understand customer propensity and sentiment. Leverage historical purchase data to optimize product offers and customer strategy.

Simplify a Complex Sales Process

Address changing consumption models, consumer behaviors, and new technological capabilities in the advertising, broadcast, publishing, or data services space. Leverage a single repository and dynamic rules for catalogs, offers, contracts, and revenue management information to enable effective cross-sell and upsell opportunities.

Align Billing and Operations

Purpose-built for the revenue team and key stakeholders, Apttus Quote-to-Cash solutions provide visibility into changes that may impact revenue targets. They also help Sales and Marketing understand revenue trade-offs to make better decisions about pricing, product, promotion, and channel sales.

Standardize, Comply, Renew, and Optimize

Alleviate pressure on Legal while decreasing contract approval times and increasing compliance. Bring visibility and control to the contract process without sacrificing speed and agility. Innovations like X-Author, complex pricing guidelines, mobile approvals, e-signature, and automated approvals increase productivity and reduce risks and costs. X-Author brings enterprise controls, workflows, and collaboration to Microsoft Word.

Moody’s Digitizes Its Customer Touchpoints Through a Web-enabled Portal

“The proof is in the pudding, 5 months after launch, I’m happy to share that we have signed 1,000+ plus customers on our platform. We have close to 300 applications. Already 25% of our North American customers use the eSign capability on our new self-service channel which is a big thing for us…that’s huge in a matter of 5 months.”

Muthu Periaswamy, Vice President, Information Technology at Moody’s
Corporation

Other Industry Resources

Apttus CLM Datasheet

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Apttus Revenue Management Explainer