Dreamforce. It’s the must-attend tech conference of the year for anyone who’s anyone in the Salesforce Ecosystem. Salesforce hosted the first Dreamforce in 2003 with an attendance of 1,300 people. Ten years later, in 2013, Dreamforce was home to over 130,000 attendees, and now, in its 15th year, the event has sold out, with a rumored attendance closing in on 200,000. That’s more people than those who call Salt Lake City, Utah, home. That’s some phenomenal growth! Dreamforce has had some amazing speakers over the years too. People like Melinda Gates, will.i.am, Mark Cuban, Billy Jean King, General Colin Powell (two different years,) and the list goes on and on. At Apttus we might define “celebrity” a little differently, so we came up with a few questions to ask each of our celebrities.  So without further delay, allow us to introduce our third celebrity of Dreamforce 2017.

Celebrities of Dreamforce 2017: Introducing Cheryl Feldman

Our third Dreamforce Celebrity for 2017, has been working with Salesforce since 2004. She’s seen a lot of growth in the size of Dreamforce and literally hundreds of enhancements to the platform. Let’s meet Cheryl!

Oh the memories!

Apttus: What year was your first Dreamforce, and how many have you attended since then?

Cheryl Feldman:

    2006 was my first year. I missed Dreamforce in 2011 and 2015, so this year will be my 10th Dreamforce!

Apttus: Who was your favorite speaker from Dreamforce 2016, and why?

Cheryl Feldman:

    • Unfortunately I wasn’t able to attend, but I watched a lot of the sessions virtually. I’m always infatuated with how other companies use Salesforce so I love the customer demos at the keynotes. I loved the Admin Keynote, but I really loved listening to Melinda Gates.

Apttus: Which band was the most memorable?

Cheryl Feldman:

    • Green Day! It was my favorite concert at Dreamforce. I got covered in mud but I had so much fun!

Apttus: What’s your best Dreamforce memory?

Cheryl Feldman:

        • I have two. At Dreamforce 2006, I remember meeting so many people that ‘did Salesforce’ I just didn’t know what to do with myself. I only knew a few people in NYC that were Salesforce admins so it was extremely cool to meet all of these people that were making Salesforce their career also. It was also the first time I met my Salesforce bestie Jennifer Shier.
        • My second was at Dreamforce 2014, at the first ever admin keynote when I thought I was going to be talking about mentoring and my department VP got up on stage and surprised me with a big award.
        • Ok, maybe I have three! Last summer I recorded a video in one take with Salesforce sharing my story. I never would have imagined it would have been played in front of all of those people at Dreamforce and at every world tour since. It was really cool to see my story inspiring people to make a career within this ecosystem.
Dreamforce 2017
Dreamforce 2017
Dreamforce 2017
Excuse me, Don’t I know you…

Apttus: Has anyone ever asked you for a selfie?

Cheryl Feldman:

    • Yes! I love taking selfies! My two favorite selfies are with Marc Benioff and with Leyla Seka. So if you see me let’s take a Selfie! I love having selfie memories I can look back on and remember how many times we tried to take the perfect selfie or how many tries until the snap chat filter loaded.
Looking Forward

Apttus: What excites you most about going to Dreamforce 2017?

Cheryl Feldman:

    • Learning everything I can about Lightning and all of the new features coming out, sharing all of the cool things I learned about lightning components, seeing all of my friends old and new from the Salesforce Ohana. Also, my favorite two things happen just after Dreamforce ends – MichaelForce’s AKA Michael Farrington’s cigar party, then shortly after the annual trek of anyone who wants to join to Tony’s pizza, then to Rogue Brewery then back to Denny’s where I first shared my story.

 

Apttus: If you could offer any advice to Salesforce rookie, what would it be?

Cheryl Feldman:

    • Don’t worry about knowing everything about the platform. Figure out what you need to know right now based on what your employer or client is using. Focus on that. Understand the business in which you are supporting and designing for. Trailhead can teach you so much about the platform but every company has it’s own idiosyncrasies which determine their sales process or how they use Salesforce. Make sure you are taking time to learn those just as much as you are learning the platform. Trailhead IMO is the best way to gain platform knowledge. Once you understand a feature, write about it, speak about it and share about it. Believe me, there is someone in the audience who doesn’t know it yet and you will help them.

 

Dreamforce 2017
Dreamforce 2017

Now you know more about Cheryl Feldman, and perhaps even a little more about what to expect at Dreamforce. Be sure to follow Cheryl on Twitter so you can play “Who’s that selfie with?” as she’s always posting selfies from Dreamforce!

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