Dreamforce. It’s the must-attend tech conference of the year for anyone who’s anyone in the Salesforce Ecosystem. Salesforce hosted the first Dreamforce in 2003 with an attendance of 1,300 people. Ten years later, in 2013, Dreamforce was home to over 130,000 attendees, and now, in its 15th year, the event has sold out, with a rumored attendance closing in on 200,000. That’s more people than those who call Salt Lake City, Utah, home. That’s some phenomenal growth! Dreamforce has had some amazing speakers over the years too. People like Melinda Gates, will.i.am, Mark Cuban, Billy Jean King, General Colin Powell (two different years,) and the list goes on and on. At Apttus we might define “celebrity” a little differently, so we came up with a few questions to ask each of our celebrities.  So without further delay, allow us to introduce our third celebrity of Dreamforce 2017.

Celebrities of Dreamforce 2017: Introducing Amber Boaz

Our fourth Dreamforce Celebrity for 2017, has been working with Salesforce since 2008, and has not missed attending Dreamforce since 2009. She’s incredibly knowledgeable, loves to share Salesforce tidbits, and is a self-proclaimed “Documentation-Nerd”. Let’s meet Amber!
Oh the memories!

Apttus: What year was your first Dreamforce, and how many have you attended since then?

Amber Boaz:

    • 2009. I’ve attended every Dreamforce since then. That makes Dreamforce 2017 my 9th!

Apttus: Who was your favorite speaker from Dreamforce 2016, and why?

Amber Boaz:

    • That’s a tough one! I really liked when Bill Clinton’s flight was delayed and Marc Benioff and Stevie Wonder hung out for 90 min or so. That was pretty awesome!

Apttus: Which band was the most memorable?

Amber Boaz:

    • I haven’t attended the official concerts, mostly because I’m exhausted. With that said, one year Cake was playing at an after party and I got to see a bit of their set. Awesome show!

Apttus: What’s your best Dreamforce memory?

Amber Boaz:

    • One year a bunch of folks got to Dreamforce early and rented vans to go up to Russian River for some Pliney. I had accidentally left my iPhone at home (in North Carolina!) so I quickly upgraded and spent the drive adding my apps, etc. Meanwhile, poor Francis was trying to stay awake to adjust time zones. There was a TON of laughter in that van!
Excuse me, Don’t I know you…

Apttus: Has anyone ever asked you for a selfie?

Amber Boaz:

  • Yep. Every year. And every year I oblige! I love selfies!
Looking Forward

Apttus: What excites you most about going to Dreamforce 2017?

Amber Boaz:

    • Connecting and reconnecting with folks. It’s always great to hear about what people have been up to since the last Dreamforce. I learn a lot about what’s coming soon and how I can leverage existing functionality to better help my org.


Apttus: If you could offer any advice to Salesforce rookie, what would it be?

Amber Boaz:

    • COMFORTABLE SHOES!!! I know, I know, those new shoes you got are super cute and go with all your new Dreamforce outfits. But seriously, take it from a veteran, no one cares what shoes you’re wearing! They won’t even look down! Be comfortable! It’s worth it! I promise!


Now you know more about Amber Boaz, and perhaps even a little more about what to expect at Dreamforce. Be sure to follow Amber on Twitter so you can play “What’s 9904 all about?” and when you see her at Dreamforce, ask her. I’m told she only divulges the story in person.

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