Dreamforce. It’s the must-attend tech conference of the year for anyone who’s anyone in the Salesforce Ecosystem. Salesforce hosted the first Dreamforce in 2003 with an attendance of 1,300 people. Ten years later, in 2013, Dreamforce was home to over 130,000 attendees, and this year, there’s talk of the event selling out with attendance closing in on 200,000. That’s almost twice as many people as those who call Aruba home. That’s some phenomenal growth! Dreamforce has had some amazing speakers over the years too. People like Michael Dell, George Lucas, Sheryl Sanberg, Gary Vaynerchuk, General Colin Powell (two different years,) and the list goes on and on. At Apttus we might define “celebrity” a little differently, so we came up with a few questions to ask each of our celebrities, and two of the questions do not have anything to do with Salesforce or Dreamforce!  So without further delay, allow us to introduce our next celebrity of Dreamforce 2016.


Celebrities of Dreamforce 2016: Introducing John Graf


Our latest Dreamforce Celebrity for 2016, is a certified Salesforce Administrator and he gets a little nerdy every few weeks as the co-host of the Nerdforce podcast. He is none other than John Graf, and we recently had the pleasure of talking with him about all things Dreamforce and beyond. Read on to see what makes John tick!

Oh the memories!

Apttus: How many years have you attended Dreamforce?

John Graf:

    This will be lucky number five for me!


Apttus: Out of all the speakers from last year, who has been your favorite Dreamforce Speaker?

John Graf:

      Without a doubt, Tony Robbins. My outlook on life changed after seeing him in 2012, and then again in 2014.


Apttus: Which band was the most memorable?

John Graf:

      Cake was spectacular!








Dreamforce 2016 bucket list.
Mountain Landscape
If I Could Only…

Apttus: If you could ask Marc Benioff one question, what would it be?

John Graf:

      Everyone has been impacted in some way by a novel they read in their youth. For me it was “Cat’s Cradle” by Kurt Vonnegut. My question to Mr. Benioff is this: What book opened your eyes to a larger world?



Apttus: What is the number one thing on your bucket list?

John Graf:

      I must visit Japan. Everything from its rich history to its progressive approach to modern times fascinates me. Specifically, I must see the spectacle that is a Japanese Professional Baseball game. Americans are fans of baseball; the Japanese are gleeful enthusiasts of baseball.


Apttus: Has anyone ever asked you for your autograph?

John Graf:

Dreamforce – Past and Present

Apttus: What is your best Dreamforce memory?

John Graf:

      There are so many memories, but the one that stands out was a HOT (Hands-On-Training session) that taught me how to trigger a record creation through flow. At the end of the session I was super excited to make a change in my org when I got home. To wrap up the session, they noted that this will get even easier with something to be officially announced later that day called “Process Builder.”


Apttus: What are you most excited about going into Dreamforce 2016?

John Graf:

        Nana Gregg, my Nerdforce co-host, and I have been working hard to raise money for the Children’s Miracle Network through a series of nerdy events. All of our efforts will culminate into a party where we will celebrate everyone’s efforts to give an Extra Life to some courageous kids fighting horrible monsters (diseases.) I look forward to seeing everyone at #NerdforceCon this year.



Now you know more about John Graf, and perhaps even a little more about what to expect at Dreamforce. Be sure to follow John on Twitter. He’s always sharing something nerdy!

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