Dreamforce. It’s the must-attend tech conference of the year for anyone who’s anyone in the Salesforce Ecosystem. Salesforce hosted the first Dreamforce in 2003 with an attendance of 1,300 people. Ten years later, in 2013, Dreamforce was home to over 130,000 attendees, and this year, there’s talk of the event selling out with attendance closing in on 200,000. That’s almost twice as many people as those who call Aruba home. That’s some phenomenal growth! Dreamforce has had some amazing speakers over the years too. People like Michael Dell, George Lucas, Sheryl Sanberg, Gary Vaynerchuk, General Colin Powell (two different years,) and the list goes on and on. At Apttus we might define “celebrity” a little differently, so we came up with a few questions to ask each of our celebrities, and two of the questions do not have anything to do with Salesforce or Dreamforce! So without further delay, allow us to introduce our first celebrity of Dreamforce 2016.
Celebrities of Dreamforce 2016:
Introducing Peter Coffee
Our first Dreamforce Celebrity for 2016, really needs no introduction. Most people in the Salesforce ecosystem already know who Peter Coffee is. He is the Vice President for Strategic Research at Salesforce and we asked him a few pointed questions about Dreamforce, what its like being a celebrity and life.
Oh the memories!
Apttus: How many years have you attended Dreamforce?
- 2016 will be my tenth year attending.
Apttus: In all those years, who has been your favorite Dreamforce Speaker?
- General Colin Powell. I still remember him saying that when he was Secretary of State, he told ambassadors ‘Your job is to go parties — while your economic attaché does the most important diplomacy.’
Apttus: Which band was the most memorable?
- Metallica – and every time I hear ‘Enter Sandman,’ part of my brain expects it to end with my voiceover introducing Marc Benioff.
If I Could Only…
Apttus: If you could ask Marc Benioff one question, what would it be?
- When will you announce your candidacy for President of the United States?
Apttus: What is the number one thing on your bucket list?
- I would like to colonize Mars. Imagine an entire planet with no legacy infrastructure, and an extra 37 minutes every day!
Apttus: Has anyone ever asked you for your autograph?
- Yes – but so far only on a T-shirt or an event program. No body parts yet, but every Dreamforce raises the bar.
Dreamforce – Past and Present
Apttus: What is your best Dreamforce memory?
My 27-minute conversation with “George W. Bush” from the 2011 Dreamforce pre-Keynote interviews.
Apttus: What are you most excited about going into Dreamforce 2016?
Blowing people’s minds with stuff I can’t talk about until after the Keynote reveal.