“It’s not a question that the products and the solutions are leading edge in the industry… it’s the partnership and the guidance that we get from Apttus that is the most appealing to us.”


Greg McLaughlin
Sr. Director, Business Operations

AppNexus Reduces its Manual Contract Process Steps by 50% While Increasing Profitability

AppNexus employs Apttus Intelligent Cloud’s prescriptive and cognitive analytics to gain greater insight into its customers and achieve operational efficiencies, driving significant business results for AppNexus.

Customer Success Video – AppNexus

About AppNexus

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses.

Video: Driving Positive Business Outcomes with Apttus Intelligent Cloud

Apttus Solutions used by AppNexus

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Apttus Delivers Scale and Speed to Contract Lifecycle Management Customers like AppNexus

“Our strategic journey started with a vision to streamline internal processes, decrease time to revenue, and improve the customer experience,” said Pablo Dominguez, Vice President of Global Business Operations at AppNexus. “As we executed our strategy, we identified the need for a contract management system that could help us improve the ease and efficiency that our customers experience in working directly with our Commercial teams. Using Apttus CLM, we will more quickly generate accurate agreements, streamline the approval process and automate the connection between our Commercial teams and their customers – which benefits everyone.” READ MORE