Contracts are the commercial backbone for all enterprises globally and have the potential to drive fundamental changes in business behavior. At Apttus, we recently published thoughts and perspectives from 11 leaders in the field of law and technology. Below is a quick...
In the previous blog post, the ACE Report delved into the importance of making a good first impression and the importance of a solid customer experience. But what’s really at risk? What do you lose if you provide a sub-par (or even terrible) customer experience? Every...
Yelp. Rotten Tomatoes. Amazon 5-star reviews. Consumer Reports. Today’s consumer has nearly unlimited outlets to express their satisfaction (or all too often, their dissatisfaction) with a service or product they have received. It’s been said that if you do something...
How many salespeople are too many? How many accounts can a single account executive handle? Who in your organization remembers when renewals are approaching? The truth is, with increasing business complexity comes the need for greater scalability. Let’s face it unless...
Ralph Waldo Emerson once said, “There is no knowledge that is not power.” Think about that for a moment – he used the words knowledge and power in the same sentence. Let’s break it down: Knowledge: the fact or condition of being aware of something with familiarity...
Any poker pro will tell you; you’re not just playing the game, you’re playing the person across the table from you. The same can be said of sales. You’re not just selling a product, you’re selling to the person across the table. The more you know about your buyer –...
