May 17 by Zack Alspaugh
The Apttus Accelerate keynote hall featured mammoth screens, jam packed audiences and a star studded roster of speakers and announcements. On the the opening day, CEO Kirk Krappe announced The Apttus Intelligent Middle Office platform. Nick McCoy demonstrated the power of Max Proactive from an E-Z-Go golf cart, IBM discussed Artificial Intelligence and their new partnership with Apttus, and finally Simon Heap of Bain & Co discussed how to optimize revenue yield for profitable growth. Day 2 was even more exciting, featuring the much anticipated conversation with the venerable, and legendary entrepreneur Sir Richard Branson. Sir Richard, was joined by Apttus Chief Revenue Officer Raj Verma, and CEO and founder Kirk Krappe to discuss a variety of topics including innovation, disruption, passion, and success.
But that was the keynote stage, and that was the morning. Afternoons were dedicated to breakout sessions, customer success stories, thought leadership and insightful best practices. Here is a quick rundown of Day 2’s top sessions.
1. Achieving Competitive Advantage with a Subscription-based Revenue Model
2. Measuring the Impact of Your Quote-to-Cash Business Transformation
3. Transforming Your Buy-Side Supplier Contracts
4. Creating a Framework for Effective Build vs Buy Decisions
Every IT project begins with a question: Should we acquire the technology we need or build it ourselves. Kevin McBride, Director of Worldwide Sales Data Management at HP Inc. walked the audience of how his team evaluated the build vs buy decision and ultimately why they chose Apttus.
5. Effective Techniques for Setting Up Legal Plabooks
Creating a digital legal playbook is a key benefit of Contract Lifecycle Management technology, but setting it up can be a challenge. Erin Long of, ECM Business Consulting Manager at Nike gave practical advice for documenting and implementing aspects of contract automation including templates, clauses, conditions, formatting and more. Long recommended focusing on what matters most, standardizing clause libraries and ensuring the attorney’s and business units are collaborating. By doing so at Nike, they were able to better protect the company’s interests, increase scalability, and improve negotiation positions.