September 15 by Miguel Tam
Google’s at it again. Announcements of their recent acquisition of social polling company, Polar, hit the newswire like an electric current through water. Another company in the coffer.
In 2014 alone, Google has made upwards of 20 company acquisitions. That’s aggressive and rapid expansion, not that anyone should be surprised. It’s been their modus operandi since 2001. As Business Insider reports, they’ve spent over $28 billion on a catalog of 163 different companies, with an average of one acquisition a month. At one point in 2011, they were grabbing up companies at the rate of one a week!
And this isn’t bargain shopping either. When you’re spending millions, and on occasion billions, on acquisitions, and moving at the rate Google likes to move, assessment is everything.
So what’s the method to their madness? Simply put, a toothbrush.
CEO Larry Page explained to New York Times writer Liz Grauman, the evaluation boils down to a simple question: “Is it something you will use once or twice a day, and does it make your life better?” It’s a qualification he affectionately dubbed, the Toothbrush Test.
While this approach may seem like the type of quirky brilliance that only exists in the Silicon Valley’s C-Level, it doesn’t have to be. You might not be shelling out Google money in your enterprise software purchases, and certainly not in the voracity that they are, but the Toothbrush Test is something you should employ when making decisions on major software projects.
Ignore the bells and whistles of product features and consider the cold-hard fact, is this something we will use everyday? Here are four key qualities that will help you assess an app’s usefulness, much like Larry Paige and Google:
Does it allow for accelerated business processes and increased visibility? Is it something that everyone will find value in using?
How quickly will you be able to start using it? Does it implement seamless upgrades? Is it reliable, trusted, and secure?
Is this something intuitive to use and implement? Will it be easy to establish widespread user adoption? How are its mobile capabilities, i.e. can I use it any time or anywhere?
Can it scale to support global initiatives and revenue growth? Can it support large volume business and rapid growth?
These four questions will serve as a solid starting point for narrowing down your software purchase options. But in selecting a vendor, there are many other factors to consider. The Apttus Buyer’s Guides to CPQ and Contract Lifcecyle Management have everything you need to help evaluate key factors decision and make the right decision for your company.