September 11 by Russell Banzon

Looking to get more out of Salesforce? Dreamforce not only provides you with a plethora of tips to maximize your use of Salesforce, but it also provides ample time to interact with Salesforce partners that can help you extend the functionality of Salesforce to uses you’ve never imagined. There’s going to be a bajillion sessions at Dreamforce (yes, a bajillion), so here’s a guide to 10 that will help you maximize your Salesforce investment.

1. AppExchange for Everyone: 5 Apps That Make a Huge Difference

Tuesday, September 15, 8:00 – 8:40 in the InterContinental San Francisco Hotel, Union Square

cpq featured app

The #1 business app marketplace, the Salesforce AppExchange, showcases 5 apps that will easily add to your Salesforce and make a huge impact to your company. The best thing? They’re bringing along real customers to share how AppExchange apps help make their lives easier and transform their businesses.

Register Here

2. Quote to Signature: Make It Easy For Your Customers To Say “Yes!”

Tuesday, September 15, 3:00 – 3:40 in the Metreon AMC Theaters, Metreon Theater 7

You know I had to call out a few awesome sessions featuring team green. Catch not only Apttus, but also Adobe, Motorola Solutions, and CSO Insights, as we discuss how we help bridge the gap between your Sales department, your Legal department, and your customers.

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3. Age of the Customer: 3 Ways to Maximize Engagement to Drive Profitability

Tuesday, September 15, 12:30 – 1:30 in Moscone South, Gateway Ballroom


Bluewolf takes a counter approach to the conference and reminds us that our company’s success doesn’t rely on technology–it’s about how your employees use the technology to make your customers happy. To have success, you need to see data, design, and culture come together seamlessly to make a pleasurable customer experience.

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4. Become a Digital Business with Jitterbit’s Real-time Connectivity Platform

Tuesday, September 15, 3:00 – 3:20 in the Cloud Expos, Partner Theater North 2


There are a number of apps and a multitude of data that we look to have connected–talking to each other. Orchestrating success with different tools becomes difficult with inconsistent data. Jitterbit helps people solve this and they create fully connected digital businesses.

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5. The Predictive Cloud: Applying Predictive Sciences to Sales

Tuesday, September 15, 1:30 – 2;10 in the Metreon AMC Theaters, Metreon Theater 5


One of the hottest topics of the past few years has been advanced analytics. We are no longer at the point where we want predictive analytics because we can now have prescriptive analytics. InsideSales will help your team truly sell smarter and accelerate your sales.

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6. Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce

Thursday, September 17, 3:00 – 4:00 in the San Francisco Marriott Marquis Hotel, Yerba Buena Salon 9


Some say that “good things come to those who wait.” In this case? Not really. 65% of B2B buyers have already made a purchase decision before engaging a sales rep, making marketing automation more important than ever. Pardot can show you how combining your marketing automation and CRM can be a killer combo.

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7. What’s Coming from Salesforce and Microsoft

Wednesday, September 16, 8:30 – 9:10 in the San Francisco Marriott Marquis Hotel, Yerba Buena Salon 9


This one has little information in the agenda builder, but is definitely one to watch. Combining the world’s leading CRM and world’s leading business productivity suite will empower your team with seamlessly integrated tools.

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8. AppExchange Mega Session: Connect Everyone and Everything with Apps

Tuesday, September 15, 2:00 – 2:40 in the Yerba Buena Center for the Arts, Forum


It’s not a session, not a super session, it’s a Mega Session–and one you don’t want to miss! Everyone is buzzing about Salesforce’s new announcement regarding the Lightning UI, learn about which of your favorite apps will be utilizing it to transform your business. Be ready with the inside scoop on all the apps because Lightning hits GA in early 2016!

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9. The Integrated Customer Platform: The Questions You Must Answer to Succeed

Tuesday, September 15, 12:00 – 12:20 in the Marketing Cloud Zone, Westfield Mall, Marketing Innovation Theater

The CRM manages the most important part of any company, the customers. This can make the stakeholders in its success range from marketing, IT, customer service, and beyond–making it tricky to manage different requirements, priorities, and custom developments. Appirio helps guide you to the path of harmony and success.

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10. Achieving Digital Transformation: The Future of Success on Salesforce

Thursday, September 17, 2:00 – 3:00 in Moscone South, Gateway Ballroom


Last, but definitely not the least, we have the Apttus super session (last selfish plug comes at #10!). Join us to see how industry leaders such as HP, CenturyLink, and Salesforce are embracing new business models to deliver 1-1 customer experiences through all their channels, and watch as one lucky audience member wins a Tesla! Click here for official rules.

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Did I miss any sessions that you’re looking forward to? Tweet @Apttus and let us know what we missed!


Apttus is raffling off a brand new luxury electric car to one lucky Dreamforce attendee. The drawing will take place Thursday, September 17th during our super session “Achieving Digital Transformation: The Future of Success on Salesforce.”


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