August 18 by Dandrew Cruda

The following is a recap of the live broadcast provided by Salesforce entitled The Road to Dreamforce. The broadcast focuses on a different topic of discussion every week and for the live episode on August 18, The Road to Dreamforce gave us more information on what to expect in terms of news, updates, announcements and more from the Salesforce Platform, Analytics Cloud, and the Community Cloud. Be sure to tune in on Tuesdays at 11:00am to catch a new live broadcast every week to help you prepare for Dreamforce.

Dreamforce 2015 will be an amazing week with tons of surprises, announcements, and more. A bulk of the news and exciting developments will obviously revolve around the Salesforce platform, but will also include the Analytics Cloud and Community Cloud. Here are some sneak peeks on what to expect from these respective products at Dreamforce this year:

Salesforce Platform

What’s New?
With the launch of Salesforce1 Lightning last year, attendees will have the opportunity to see and use it firsthand at the conference this year and experience the features and interface of Lightning. There will also be additional focus on Salesforce Shield to shed more light on the product since its announcement back in July. Expect new announcements around Heroku and other surprises that have been kept under wraps…

Product Showcase
With Trailhead being a focal point this year, the product showcase for the Salesforce platform will emphasize a camping theme, consisting of a campground called the IoT Device Forest where attendees will be able to see a variety of different devices and how they’re utilizing the Salesforce platform. Also in this campground will be live showcases of Lightning on mobile devices, wearables and more.

On the second floor in Moscone West will be the DevZone – the ultimate spot for platform evangelists to gather. Continuing the Trailhead theme, the DevZone will have a ranger station where IT pros will be able to network and visit. There will also be a CIO dashboard to see how other IT pros are using the platform.


There will be 70 sessions dedicated to the Salesforce platform, most of them being very technical, but also demonstrating how to get the most out of the platform for your business and how to optimize your apps. Heroku sessions will also be included that will touch on how to use and integrate it. And of course, there will be sessions that’ll discuss what to look forward to in terms of a product roadmap.

Product Keynote
The product keynote will take place on Thursday, September 17 at 2:00pm. The keynote will highlight three customers – Bosma, USAA, Crossmark and they will talk about their respective apps on the platform. Expect Lightning and Visualforce to be a focal point, as well as new and exciting announcements around Heroku and a brand new product…

Analytics Cloud

What’s New?
With analytics being a major aspect in this current data revolution, bringing analytics to every business user, and not only data scientists or users, is a goal for Salesforce. The Analytics Cloud will touch on integration from Wave Analytics back into the platform and emphasize an actionability framework for your dashboards. Analytics Cloud will also focus on mobile friendly analytics applications and touch on Wave for wearables, particularly the Apple iWatch. A new feature that will be on display at Dreamforce will be the ability to open an Excel spreadsheet or CSV and make adjustments on Wave. Analytics Cloud will also be launching a Sales and Service Analytics platform at the event.
Product Showcase
Expect big things from the product showcase – literally. There will be a 30 foot tower of flowing data at the campground where a competition will take place. Attendees will have the chance to create their own dashboard and by using the hashtag #WinWithWave, they will be entered to win an Apple iWatch.

Analytics Zone
The Analytics Zone will be on the third floor of Moscone West and will contain “larger than life” data structures. The zone will include self-guided demo tours by Sales, Service and Marketing where attendees will be able to see the ease of use for these applications. There will also be a mobile bar that will show different ways to interact with Wave on mobile devices. Theatre sessions will also be going on throughout the week with ISV’s and partners showing how they’re using Wave for their business. The game theme will be in full effect, as attendees will be given a chance to take photo with a “Wave selfie stick” and get picked for an iWatch after using the #WinWithWave hashtag of course.


Product Keynote
The Analytics Cloud keynote will be on Thursday, September 17 at 9:00am. Three key customers that will be speaking are Houghton Mifflin Harcourt, Project 8 and Verizon. Attendees will be able to see everything to actionability framework, new applications for Sales and Service, as well as new things around mobility. SPOILER ALERT: There will also be an interesting, special guest to make an appearance at the keynote,
but no other details have been released.

There are 45 total sessions which consist of roadmap sessions, best practices and implementations.

Community Cloud

What’s New?
The Community Cloud has grown to 5,000 live communities world wide, and now enables Lightning components. The Salesforce community has also recently announced that they are bringing e-Commerce into communities.

Product Campground
Attendees will have the opportunity to take cool 360 degree still videos that will take a snapshots that will be able to capture dozens of different angles. You can then post these awesome photos on your local community! The product campground will also showcase Lightning components such as blogs, shopping carts, and more. Demonstrators will also be showing how to build a community with hands-on training and demos.

SessionsScreen Shot 2015-08-18 at 3.05.43 PM
The Community Cloud will have over 45 dedicated sessions that cover use cases and stories from 45 different customers. The sessions will cover four key area: product roadmaps, use cases, adoption & engagement (best practices) and all-around sessions that go in-depth on what partners have built in their respective communities.

Product Keynote
The Community Cloud keynote will be on September 16, Wednesday from 10:30am to 11:30am. In that hour, the keynote will cover e-commerce integration into the community, how partners are using it for their business, and more. Customers that will be highlighted are Schneider Electric, Avid Technology, and IABA. Expect some surprises here as well…

Other Things to Keep in Mind

recap3The Internet of Things and wearables will be a major theme throughout Dreamforce 2015, considering that more and more customers want to connect their devices to the Salesforce platform. Everyone is more connected than ever before, with over 76% of executives saying that wearables are key or at least will be key to their business strategy. There will be super sessions revolving around wearables that include customers such as HP and other use cases that highlight hands-free service, and more. The official Dreamforce mobile app will also be launching soon. Attendees will be able to get a full map of the Dreamforce campus, see all session information, take surveys, and take a peak at sponsors and interact with others through Chatter. Stay tuned for more information.


Dreamforce is right around the corner and will be on September 15-18 in San Francisco, California. With Dreamforce being the largest tech conference in the world, there are a ton of surprises and news to keep up with – if you’re new, the entire Dreamforce experience may be overwhelming. Watch this ondemand webinar to receive tips, tricks, and secrets to make the most out of your Dreamforce experience.


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