May 16 by Eric Dreshfield
Why Evolution is Critical in Our Modern Enterprise
Entering the Age of the Middle Office
Krappe theorized that a new technological platform will usher in more effective and efficient business. Over the years, front-office CRM and back-office ERP evolved steadily as essential tools. But the business processes between the two have been stagnant, disjointed, and manual for decades. In other words, the processes driving actual revenue generation and management of key commercial relationships have been significantly neglected, undercutting not just an enterprise’s ability to compete and grow, but to also generate better returns on their adjacent investments in front and back office systems.
Krappe introduced the audience to a new era in enterprise software, the Age of the Middle Office, in which an intelligent platform can bridge the gap between the Front and Back office tools and maximize business outcomes for enterprises. This in turn will improve the efficiency of revenue, contract and procurement operations across sales, operations, finance, legal, and other functional groups.
Introducing The Apttus Intelligent Middle Office
The platform, Apttus Intelligent Middle Office, automates, optimizes, and applies artificial intelligence to the most important set of business processes for any enterprise – generating revenue and managing key commercial relationships. The Intelligent Middle Office consists of two main components: first, a patented delivery platform that runs applications covering key Middle Office processes. Secondly, the Intelligent Middle Office delivery platform is based on a modern microservices architecture. It runs on multiple cloud infrastructures, including Salesforce, Microsoft Azure, and IBM Cloud. The delivery platform features a single source of data that, combined with numerous services, powers a variety of applications, such as Quote-to-Cash, Contract Lifecycle Management, Digital Commerce, and Industry Solutions.
“We live in a time of intense and continuous business evolution, where success is measured by the speed and volume of revenue generation,” said Krappe. “Rising to meet this challenge, Apttus Intelligent Middle Office gives our customers the most sophisticated revenue operations platform in the world and maximizes the value between back- and front-office systems at every juncture. No other software provider has ever used technology in this way, or this comprehensively.”