August 8 by Amanda McDonell

Before anyone fully understood its value, (i.e. before everyone was rocking a FitBit), Marc Benioff pronounced the Internet of Things (IoT) old news. We are now amidst the Internet of Customers and the Salesforce1 Platform is driving this transition.  Gathering analytics from once ordinary devices, like refrigerators, light-bulbs, or jet engines is fabulous. But the next step for forward thinking companies, is to use those capabilities to connect with customers. After all, the lifeline of any and every business are its customers. The warning heeded was “if you don’t become a customer company, somebody else will take your place.”

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