October 7 by Conga

Over two weeks has gone by since nearly 100,000+ Dreamforce attendees bid farewell to the Superbowl of software. However, if you’re anything like us, you are experiencing major Dreamforce withdrawals too. With the various Dreamforce announcements that were made or Dreamforce giveaways handed out on the Cloud Expo floor, you may still find yourself in awe that the conference of the year has really come to an end.

Join Apttus, Pardot, InsideSales, FollowAnalytics, and EverString, as we reflect on Dreamforce 2015 highlights from the eyes of our partners. Hear them discuss some of their favorite highlights in their own words:


It’s hard to believe it’s already been over two weeks since Dreamforce! We’re still reliving the highlights from this year’s conference, like when our friends over at Salesforce IQ launched their new small business CRM solution. SalesforceIQ allows small teams to get set up quickly with an out-of-the-box, intelligent CRM. Because we work with so many small businesses here at Pardot, we’re pretty excited about the SalesforceIQ/Pardot integration, which will help marketing and sales teams close more deals together.

But as you all know, Dreamforce isn’t just about product announcements. One of this year’s big highlights was our keynote session, where Pardot GM and co-founder Adam Blitzer took the stage to discuss the current state of B2B marketing and sales. The real surprise of the session was a guest appearance by comedians Stephen Kearin and Jo McGinley, who brought the house down with their hilarious take on sales and marketing alignment. Throughout the session, the two actors played out a sales and marketing soap opera, called “The Young & The Leadless.” Missed the drama at Dreamforce? Watch it on-demand!

The laughs continued at Pardot’s “Shaken Not Stirred: License to Sell” party at the Grand nightclub. Lines of party-goers were wrapped around the block, full of attendees who were determined to catch a glimpse of our celebrity guests: the stars of HBO’s Silicon Valley. After a hilarious Q&A between Adam Blitzer and the cast, it was time to mix and mingle with party guests while enjoying premium cocktails.


Now that the excitement of Dreamforce has ended (and we’ve all rested), we’ve had some time to reflect on the event. Here are a few of our show highlights/takeaways:

In the Wednesday keynote, Benioff invited Dr. Laura Esserman of UCSF to join him on stage where they discussed 1:1 treatment plans for her patients (all aided by salesforce.com of course). Dubbed “precision medicine,” Esserman is using data signals in Salesforce to create personalized treatment plans for her patients.

We, at EverString, love data and are always excited to hear how innovators collect and use data to improve their business and in this case patient outcomes! With predictive marketing, we believe the future of the customer relationship lies in data and that we will all be improving customer outcomes through use of data signals to create a personalized experience for prospects and customers.

Check out our Dreamforce Day 1 & 2 Recap for more Salesforce highlights.

As we head over to the InsideView Open Lounge where Marketo’s VP of Demand Generation, Heidi Bullock presented a fantastic session that laid out a leadership blueprint for current and future leaders of any business. While Heidi had many insightful leadership tips (10 to be exact), one of her key points was that “great leaders inspire and
drive teams by helping them understand the ‘why’ of a task and not only the ‘what’.”

Check out our Dreamforce Day 3 Recap for Heidi’s leadership philosophy in 10 easy steps.

And while we weren’t able to paint the town green like our proud customer Apttus, we were wildly excited about our reception on the show floor. There was a buzz about predictive and we felt it in our constant conversations with everyone who stopped by our booth. Additionally, our nearly 7-foot tall real life Chewbacca and Princess Leia were a great booth attraction and had Dreamforce attendees clamoring to grab a T-shirt and for a chance to take a picture with them! Check out all the fun on EverString’s Twitter page!


The most memorable Dreamforce highlights always revolve around the amazing people you meet.

At Dreamforce 2015, it was exciting to see InsideSales CEO Dave Elkington mingling with technology titans, like Salesforce CEO Marc Benioff and Microsoft CEO Satya Nadella.

Earlier this year, InsideSales.com strengthened strategic partnerships with Salesforce and Microsoft. We sent our leaders to Dreamforce to share insights on sales acceleration. One of our more popular sessions focused on the value of predictive analytics for sales teams. Predictive analytics removes intuition from the sales process and enables your sales team to make better decisions with data.

For example, one of the key patterns we’ve identified is that most sales organizations invest way too much effort on leads that have little to no chance of ever closing. By refocusing your efforts on the best leads, you can dramatically increase your results.

InsideSales.com also unveiled the Predictive Cloud. The Predictive Cloud is a first-of-its kind open platform that enables businesses of all sizes to build rich, powerful predictive apps that drive business results. Powered by the NeuralyticsTM self-learning enginge, the Preditive Cloud taps into the intelligence gathered from analyzing nearly 100 billion sales interactions.

Sales leaders flocked to our Dreamforce booths to learn about the Predictive Cloud and the InsideSales.com sales acceleration platform. It didn’t hurt that we were giving away Misfit Flash fitness trackers, which we’re also including in the Apttus Partner Swag Basket.


As Apttus said before – Dreamforce withdrawals is a real thing. Every night, we’re dreaming of some of the best highlights of Dreamforce 2015, and here are some of FollowAnalytics most memorable ones:

Forrester’s CEO took the stage by storm when he spoke about “the technology to satisfy the customer has to come from the CIO and CIO staff because they hold the systems of record.” The magic is happening in a densely collaborative space between tech management and marketing and strategy – “CIO is not in the sidelines of the revolution, the CIO is at the center”.

With collaboration being the key here, mobile can no longer be seen as a channel, but a platform. During Salesforce’s Marketing cloud’s 1:1 Mobile moment, the reflection of how all your digital channels resonates inside of mobile – your email is relevant on mobile, your social, etc. Yet it seems so obvious when you hear it, but most marketers think and talk about mobile as a channel. A change that can only happen from within to help us connect to our customers and employees

CEO John Edelman of Design Within Reach, emphasizes how he uses CRM to empower his employees in Salesforce. When the employees are working with someone, they use the Salesforce app to see what the customers had already bought, and what their experience is. Connection and collaboration is the key here, so connect with us on our FollowAnalytics twitter page, and start seeing mobile as the next platform!


Whether you were one of our 4,050 social interactions at Dreamforce or Joe Barnes, the winner of the Tesla, we had a blast connecting with so many of our valued customers, partners, and friends.

We went BIG at Dreamforce 2015 with 8 booths, 25+ sessions, 4 lounges, and a Tesla giveaway. Thank you to everyone we interacted with for making our Dreamforce a success!

Learn more about Apttus at Dreamforce.

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