October 7 by Jason Smith
Join Apttus, Pardot, InsideSales, FollowAnalytics, and EverString, as we reflect on Dreamforce 2015 highlights from the eyes of our partners. Hear them discuss some of their favorite highlights in their own words:
In the Wednesday keynote, Benioff invited Dr. Laura Esserman of UCSF to join him on stage where they discussed 1:1 treatment plans for her patients (all aided by salesforce.com of course). Dubbed “precision medicine,” Esserman is using data signals in Salesforce to create personalized treatment plans for her patients.
As we head over to the InsideView Open Lounge where Marketo’s VP of Demand Generation, Heidi Bullock presented a fantastic session that laid out a leadership blueprint for current and future leaders of any business. While Heidi had many insightful leadership tips (10 to be exact), one of her key points was that “great leaders inspire and
drive teams by helping them understand the ‘why’ of a task and not only the ‘what’.”
And while we weren’t able to paint the town green like our proud customer Apttus, we were wildly excited about our reception on the show floor. There was a buzz about predictive and we felt it in our constant conversations with everyone who stopped by our booth. Additionally, our nearly 7-foot tall real life Chewbacca and Princess Leia were a great booth attraction and had Dreamforce attendees clamoring to grab a T-shirt and for a chance to take a picture with them! Check out all the fun on EverString’s Twitter page!
At Dreamforce 2015, it was exciting to see InsideSales CEO Dave Elkington mingling with technology titans, like Salesforce CEO Marc Benioff and Microsoft CEO Satya Nadella.
InsideSales.com also unveiled the Predictive Cloud. The Predictive Cloud is a first-of-its kind open platform that enables businesses of all sizes to build rich, powerful predictive apps that drive business results. Powered by the NeuralyticsTM self-learning enginge, the Preditive Cloud taps into the intelligence gathered from analyzing nearly 100 billion sales interactions.
Forrester’s CEO took the stage by storm when he spoke about “the technology to satisfy the customer has to come from the CIO and CIO staff because they hold the systems of record.” The magic is happening in a densely collaborative space between tech management and marketing and strategy – “CIO is not in the sidelines of the revolution, the CIO is at the center”.
We went BIG at Dreamforce 2015 with 8 booths, 25+ sessions, 4 lounges, and a Tesla giveaway. Thank you to everyone we interacted with for making our Dreamforce a success!
Learn more about Apttus at Dreamforce.