May 23 by Eric Dreshfield

Today’s business environment is challenging. Pressure from economic forces and your competitors impact how well you succeed every single day. It’s not enough to simply retain existing customers. For your business to thrive, you must always be winning new business. But how can you be better prepared to face an uncertain future? How can you handle the tough conversations with customers? It’s time to reimagine your business.

Here at Apttus we’ve spent a lot of time talking with customers. We have a better understanding of your needs, how you prefer to do business, and how you want us to engage with you. Armed with that knowledge, we have reimagined our events strategy, one that is designed with you in mind. You can still connect with us at certain industry and Salesforce events across the globe. Now you also have the option to learn from other members of the Apttus Community in a more intimate setting at our no cost, half-day, regional Apttus Exchange events, being held in major cities across the United States. For even deeper learning, and more interaction with the Apttus Community of partner and customers, join us in San Diego, September 23-25, 2019 for Apttus Reimagine.

Apttus Reimagine: How to Achieve Success in the Digital Economy

Join Apttus experts, customers, partners and industry leaders for an exciting and information-packed three-day event in San Diego this fall. At Apttus Reimagine you’ll be able to get hands-on and learn how Apttus’ industry-leading, award-wining Quote-to-Cash and Contract Management solutions help digitally transform businesses to support revenue growth and productive management of key commercial relationships. You’ll learn the benefits that a single platform with a single data model brings, no matter how complex your business is. And you won’t just have to take our word for it – hear from Apttus customers who have successfully transformed their revenue operations.

Early bird pricing is available for a limited time. Register today to take advantage of this special rate.

Move Faster and Lead the Way

If you’re ready to start your business transformation now, spend an afternoon with Apttus learning how to maximize outcomes for the most critical components of your business at Apttus Exchange coming to New York, NY on June 11, Atlanta, GA on June 13th, and Santa Clara, CA on June 25th.  Apttus Exchange offers learning opportunities from front-line customer experiences, with proven use cases and best practices for measuring success. And Apttus customers will be there to share how they successfully modernized and transformed their legal and revenue operations. Register to attend an Apttus Exchange near you today!

Exchange Agenda

Future-Proof Your Business

In today’s fast paced business climate, its crucial that you have more direct conversations with your customers and prospects. You need to understand their challenges, and they need to understand how you can solve those issues. What’s interesting is that as consumers, we seem to want less and less interaction with sales people. We do our own research about products and services we are looking to buy. We have all but made up our minds the moment we walk into a store. Businesses today also prefer to do initial information gathering with little interaction from sales representatives. However, the closer a business gets to making a major decision, the more the business craves personalized interaction with companies they are considering a purchase from. And while these conversations can certainly take place over the telephone, trade shows and company road shows, are really the favored place for intimate conversations about the critical business drivers like revenue generation.

See It, Hear It, and Feel It

Many years ago, business was transacted based on a handshake. Today, building a relationship with customers and prospects begins with that same handshake, but it involves so much more. As a seller, you need to have a deep understanding of your customer, their business and the goals they are striving for. You can’t get that with one phone conversation. As a buyer, you need to have equally detailed knowledge about your supplier, their products and services, and how they can help you achieve your goals. Again, you can’y get that with one phone conversation. Chances are you really can’t get that with many phone conversations. You need to experience it – you need to get hands-on, up close and personal with the products and services you are considering purchasing. Business solutions like Apttus Quote-to-Cash and Contract Management are investments a company makes to insure the future of the business remains strong.

Read more on the challenges faced in the Anything-as-a-Service market, Download Selling in the Modern Digital Service Economy today.


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