December 4 by Doug Louie

The power of your CRM platform gets unleashed when the right apps are there to complement it. At Dreamforce 2017, Sreelakshmi Kolli, CIO for Align Technology, spoke in the session titled “Life Sciences: Break Down Silos and Move Faster with Apps.” In this session, we heard that Life Science companies are moving faster than ever before to bring innovative products to market and connect with their customers. We also learned that siloed data can slow down the digital transformation.

The session kicked off with Michael Schwartz, Senior Director for Life Sciences at Salesforce, explaining how biopharma, medical device, and contract research organizations (CRO) are generating business value through faster implementation, improved customer experiences, and employee productivity. He gave a brief history of Salesforce and their focus to give their customers the tools to engage every employee and to transform customer experiences.


Ms. Kolli then took the stage to relate how Align Technology has been able to move faster with Salesforce and Apttus CPQ. Align Technology is a global medical device company with industry-leading innovative products and best known for its Invisalign clear aligners prescribed by dental professionals around the world. In their pursuit to connect employees, customers, and data, to accelerate growth and drive operational efficiency, Align Technology wanted to drive agility at the speed of the market. At Align, their products are treating over 4 million patients in over 90 countries. To handle this enormous customer growth, they needed to be able to scale in parallel. Ms. Kolli show us just how fast Align has been able to move.

With Apttus CPQ, Align is able to:
• Pass through over 1,000 orders a day
• Manage pricing and promotions on millions of orders in real-time.

With Apttus CPQ in place, they have proven that their customer engagement strategy is working. They are now moving towards expanding their consumer omni-channel engagement platform.

As the leading enterprise CPQ solution, Apttus CPQ is empowering both buyers and sellers alike to more productive commerce experiences. For Align Technology, Apttus has provided the key platform to fuel its ability to scale with its customer demand.

Apttus is “A Leader” in the Forrester Wave for Configure-Price-Quote Solutions. Download the full report today.




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