December 3 by Eric Dreshfield

As I recently wrote about on this blog, last month Gartner published their first-ever Critical Capabilities report for Configure, Price and Quote (CPQ) Application Suites, a companion report to its Gartner Magic Quadrant for CPQ. Gartner Critical Capabilities for CPQ can help organizations in their evaluation and selection of a CPQ platform by identifying their primary use cases and features needed to support their business requirements. In this blog post, we’ll focus on the Self-Service Sales Use Case, one of the 6 CPQ use cases examined in the report.

Gartner describes a Self-Service Channel as a self-service website where customers can directly request quotes and place orders. Gartner evaluated each vendors’ self-service channel capabilities for functional completeness, usability, ease of administration and response times, using the following criteria:

Anonymous catalog browsing – An anonymous user can browse the online catalog.
Self-service configuration – A customer can configure products using a simple, self-service optimized User Interface.
Customer quote request – A self-service user can request a custom quote for the cart he has configured. This is passed to direct sales.
Customer check-out – A self-service user can provide fulfillment and payment information and complete the transaction via the website.

We’re proud to share that Gartner scored Apttus CPQ the highest of any vendor solution for the Self-Service Sales Use Case.


To learn more about how Apttus customers succeed with CPQ and Self-Service, listen to Andy Chang, Director of Product Marketing, Americas at KUKA.


To get a complete view of Gartner’s research report, download your complimentary copy of Gartner Critical Capabilities for CPQ Applications Suites today.