June 17 by Eric Dreshfield
Apttus is doing something different this year. In lieu of Accelerate, our annual user conference in San Francisco, we are inviting customers and prospects to join us in a city near you for an afternoon of learning, collaboration, and an exchanging of ideas. These smaller, more intimate Exchange events are being held around the United States, so you don’t have to spend hours on a plane and multiple nights in a hotel room. Now, with Apttus Exchange, you can mix and mingle with the Apttus community, senior leaders, and other customers and still get home in time for dinner with your families or to kick up your feet and enjoy your favorite show.
What Happens at Apttus Exchange?
Last week, the inaugural Exchange events launched in New York and Atlanta. Neil Wu Becker, VP of Worldwide Marketing and Corporate Communications, kicked the afternoon off with a teaser of Apttus’ upcoming Apttus Commercial Experience (ACE) report – an industry study of 3,000 buyers and sellers about their buying experience and preferences. Eric Carrasquilla, SVP of Product, took the stage to share how Apttus continues to push innovation in the Middle Office space. His keynote was chockfull of information and included live demos of exciting new features launched in the past year as well as the innovation still to come.
Leaders from Thomson Reuters, Colgate-Palmolive, Acosta Inc., and Mainspring Consulting Group participated in customer panels and shared how they successfully transformed their legal and revenue operations with Apttus. And lastly, the Apttus Business Transformation and Value Consulting teams rounded out the afternoons with breakout sessions dedicated to identifying and overcoming roadblocks to success as well as identifying the metrics that really matter.
A Delighted and Excited Audience
Exchange attendees were impressed with the quality of content at the event and appreciated how convenient it was for them to attend. Not only did they interact directly with senior members of the Apttus community, but they were also able to get one-on-one demos of the features and functions most important to their business needs and goals. Attendees found great value in the smaller, more intimate setting of Exchange as they chatted with other customers about successfully transforming and modernizing their revenue and legal operations. They left reenergized and rejuvenated with ideas flowing about how to get the most out of their Apttus Quote-to-Cash and Contract Management products.
Upcoming Exchange Events
Apttus Exchange Santa Clara is just around the corner so if you’re local to the Bay Area, don’t miss your chance to attend! Check out the Apttus Exchange website to register and to see when Apttus is coming to a city near you.