January 28 by Neeraj Saksena
Here’s the deal:
People nowadays want things that fit their own personal needs and preferences.
What does this mean?
Products need to be more personalized than ever before.
To do this, companies need to utilize product configuration tools. To start off, product configuration is the process of customizing a product to better fit a consumer’s needs.
Markets today are offering products which both can be highly personalized to offer unique customer experiences and are open to mass customizations. To achieve this we need product configuration tools which can integrate rapidly to ever changing demands of customer and also help automate the product configuration process.
Technology plays a very significant role in today’s world which can help make the process of configuring a product much richer. 3D visual configurator helps visually “build” the experience for customers by using various animation techniques in real time. It gives customers an opportunity to interact with the system independently, understand product nuances, get a closer look to what they are planning to purchase, takes them through a virtual product tour and helps increase sales.
A great example of product configuration is the NikeiD Shoe Customizer which allows customers to configure a variety of shoe styles, colors, materials, to create a uniquely personalized pair of shoes. As they mix and match their specifications, Nike provides a 360 view of their shoe combinations in real-time.
This takes the customer experience to a new dimension, far beyond traditional product pictures and descriptions. It also opens the door for greater, upsell and cross-sell opportunities, as customers have full access to your catalog.
Configuring Products in the Cloud
Cloud technology has created a huge potential to enrich the
product configuration experience for customers, as the demand for online web rich UI experiences and animations continues to grow.
However, the process of configuring a product on any given offer can get complex. There are various factors and finer nuances to be considered, various validation rules to be reflected, compatibility checks to be done, product specific rules to be applied, industry specific standards to be followed, pricing rules to be respected for accurate quotations, internationalization of product allowed, customizations to be added, recommend certain changes to the product, capability to zoom in-out of the product, capability to blow up the product visually and many more.
By harnessing the cloud, all of these steps can be automated, allowing you to rapidly deliver highly interactive product configuration over any device at any time. As it takes customers closer to the product, the benefits of 3D product configuration can be immediately realized. As a result, your sales reps are empowered to pitch products with more ease, driving higher sales.
To learn more ways to enhance your configuration, download the white paper Mastering Complex CPQ for Dynamic Businesses.