March 17 by Neema Jyothiprakash
Once a year. 5 days. 100,000 people. Key words: Digital, Transform, Innovate, the Future, Technology.
No, it’s not Dreamforce, although it sounds similar! This event is CeBIT, held in Hannover, Germany from March 14 -18. CeBIT promises a “360-degree panoramic view of the digital world” for IT solution providers, users, Internet companies, and every variety of digital messiahs.
Sessions focus on digital transformation across business and personal worlds, with speakers ranging from C-Levels at Vodafone, Ericsson Salesforce, Nokia, Google, to policy executives, and even the occasional marine biologist.
Apttus’ own Lance Gilmour, General Manager of EMEA, also took the stage to speak on “Modern Manufacturing: Connected products, Connected Commerce.” Even if you aren’t in the manufacturing industry, the key points from Lance’s presentation are relevant to any business committed to these 3 strategic initiatives (Hint: should include everyone):
You’ve heard of these imperatives before and you know they are critical to any business’ strategy and success. What’s different now is the paradigm shift necessary in order to truly transform your business.
What does that mean?
In order to control your results you need to automate your Quote-to-Cash processes, maximize incentives to optimize behavior, and utilize machine driven insights with highly intelligent and prescriptive data. Most companies (and most IT providers) are still focused on number 1, automating your processes. But that only enhances current business model, as opposed to fundamentally transforming it.
The 3 Key Components to an Outcome Driven Business
1. Improved Customer Loyalty
2. Maximized Strategic Partnerships
3. Increased Profitability and Revenue Growth
These tactics and unique Apttus capabilities are urgently important to the modern manufacturer – a business that has always sold products and now sells services, competes in a world where copycat design is volatile, and has customers who trade in brand-loyalty for transactional buying and lower prices.