The Value of Guided Selling

The Value of Guided Selling

When I was buying wood and braces to build and shore up extra support boards for my probably not-to-code garage (the upper rafters have become a de-facto storage attic), I spent some time with a floor rep at the local hardware store. Not knowing what I needed, he...
Why Should We Hire You?

Why Should We Hire You?

Every member of a company, sales or no sales, should be able to express their product’s salient benefits and key differentiators in a quick elevator pitch. What separates you from the competition? It seems like an obvious prerequisite, but as enterprise software...