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The Eight Building Blocks of Quote-to-Cash Transformation

May 3, 2017 @ 3:15 pm - 3:45 pm

Just what does it take to be successful in Quote-to-Cash business transformation? From vision, to strategy, to technology, to metrics, hear one organization’s journey to deliver a true 360-degree view of the customer. Join this session and learn the eight building blocks of Quote-to-Cash business transformation.

Jane Aldridge

Manager, Revenue Operations, AppNexus

Jane Aldridge
Manager, Revenue Operations, AppNexus

Noelle LaRocca

Sr. Business Analyst, AppNexus

Noelle LaRocca

Pablo Dominguez

Vice President, Global Business Operations, AppNexus

Pablo Dominguez

Wendy Close

Wendy S. Close is Vice President of Product Marketing at Apttus, a Silicon Valley-based global provider of the Omni Intelligent Middle Office Platform allowing enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Wendy is a thirty-year veteran in uncovering actionable insights that drive product, go-to-market, distribution, and growth strategies. Before joining Apttus, Wendy spent 10+ years managing customer and marketplace research for Salesforce and 10+ years as a Gartner Research Analyst focusing on sales strategies, CRM & SFA applications, customer experience management, and software-as-a-service.

Wendy Close
Vice President, Product Marketing,. Apttus


May 3, 2017
3:15 pm - 3:45 pm
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Agents of Change, Best Practices, Billing, Business Tranformation, Configure Price Quote (CPQ), Digital Transformation, Growth Strategies, Incentives, Quote-to-Cash, Revenue Management, Sales Strategies, Subscription Business
AppNexus, Apttus