The Need of KPIs and The Purpose They Serve

The Need of KPIs and The Purpose They Serve

There are a few variations of quotes I enjoy that are so similar in nature that I believe they are fully applicable to the business world nowadays. I am citing first Peter Drucker and his renowned: “If you can’t measure it, you can’t manage it.” Someone needs to be...

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Your ACE In the Hole: Knowing What Customers Really Want

Your ACE In the Hole: Knowing What Customers Really Want

Any poker pro will tell you; you’re not just playing the game, you’re playing the person across the table from you. The same can be said of sales. You’re not just selling a product, you’re selling to the person across the table. The more you know about your buyer –...

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