Is Brand Loyalty on its Deathbed?

Is Brand Loyalty on its Deathbed?

Some business experts are certain they hear the death-knell of brand loyalty. With the proliferation of E-Commerce solutions and internet shopping, consumers have access to a breadth of product and price information, customer reviews, alternate brands and options...
Speed is the New Business Imperative

Speed is the New Business Imperative

I had the pleasure of meeting a lot of attendees a few weeks ago at the Salesforce1 event in Munich. Salesforce CEO Marc Benioff gave the keynote and as is now customary, invited several local customer CIOs (Coca-Cola, Deutsch Telekom, Roche, Software AG among others)...