CPQ (Configure Price Quote)

Reinvent How You Sell—Across All Your Channels

What is CPQ?

CPQ (Configure Price Quote) helps your channels close bigger deals faster with visibility into the latest product and pricing information, and the ability to quote quickly—from any device. With built-in analytics and intuitive workflows, your reps and partners can discount smarter, run faster than the competition, and be easy to do business with—no matter how complex your business becomes.

The Benefits of CPQ

Speed Deal Cycles & Close More Deals with CPQ

Shorten deal cycles by quickly and easily directing reps to the best products and pricing for your customers. Eliminate delays from manual errors, approval backlogs or out-of-date product and pricing information. Respond to customers from anywhere with mobile quoting. Guided Selling  intuitively navigates sales reps through complex product catalogs and specialized pricing to create quotes that will close the deal.

CPQ that Increases Deal Size

Maximize deal size with cross-sell and up-sell recommendations while configuring products that precisely align to prospects’ and customers’ preferences. Protect margins and eliminate rogue discounting with deal scoring and automatic approvals. Drive customers to buy more with targeted promotions and automated renewal ordering. Optimize pricing and incentivize your team to increase sales and your bottom line.

Meet Max…

Max is the world’s first and only Quote-to-Cash intelligent agent uniquely designed to manage any aspect of your Quote-to-Cash process. Max helps organizations create optimal deals, configure solutions, prepare quotes, update contracts, manage discounting and pricing and manage many other user functions. Max listens to voice commands, understands texts, and even interacts with salespeople in augmented reality environments.

Now the Quote-to-Cash process is social, mobile, virtual, conversational and easier than ever.

Use CPQ to Automate Sales Across Channels and Locations

Close more deals faster whether you are direct selling from HQ through partner channels or an E-Commerce website. Efficiently manage the different product, pricing and proposal needs across channels so every quote is 100% accurate, no matter where it is going. Whether you’re company is large or small, you can scale with ease as your sales strategy evolves and your teams grow.

Analyze Sales Performance in Real Time

Gain total visibility into your sales process with analytics fueled by the real-time activities of your sales team. Track product and pricing trends and analyze acceptance rates and revenue performance to meet sales goals. Uncover your bottlenecks, streamline approvals and remove barriers to deals to truly transform the way you do business.

Use and Administer CPQ With Ease

Apttus CPQ enables agility and drives adoption of your existing infrastructure. Personalize user interfaces to make CPQ easy and intuitive, or connect to Apttus’ unique X-Author technology  so teams can work in Excel and CRM at the same time. Manage even enterprise-class product catalogs and pricing with clicks, not code, and rely on the strength and security of the Apttus Intelligent Cloud.

Customer Success Comes Easy With Apttus Configure Price Quote Software

When you partner with Apttus, you become a member of the world’s largest community of Quote-to-Cash leaders, achievers and motivators—including experienced CRM administrators, domain experts and CRM MVPs—who can help you grow your own expertise and deliver more value no matter your role. Get the most from Apttus by engaging with our online community, participating in one of our advanced training workshops, or joining over 3,000 Quote-to-Cash experts from Sales, Finance, Legal and IT at our annual user conference, Apttus Accelerate.

CPQ That Works with Any CRM Including Salesforce and Microsoft Dynamics CRM

With CPQ on the Apttus Intelligent Cloud™, companies of all sizes can utilize the most advanced and innovative CPQ software available anywhere to drive higher revenue. The Apttus Intelligent Cloud is powered by the world’s most trusted cloud platforms including Salesforce and Microsoft Azure and can be accessed within the world’s most popular CRM solutions including Salesforce and Microsoft Dynamics CRM. The Apttus Intelligent Cloud provides a Quote-to-Cash suite that is best-in-class and relied upon by leading global brands to drive optimal business outcomes.

Solutions for Industries


Financial Services


Life Sciences


High Tech

Solutions for the Entire Organization

Persona_CLM_SalesSuper-charge Your Sales

Quote-to-Cash makes it easy for the entire organization to collaborate around revenue cycles, while putting the customer relationship front-and-center. Eliminate all bottlenecks and barriers to closed deals with up-to-date product and pricing information, and automated quoting, contracting, orders and renewals. View all your data in one place to get actionable insight into revenue risks and drivers, and forge a clearer path to quota.

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quote-to-cash-solutions-sales-operationsSmooth the Path to Win More Deals

Sales Operations teams often struggle to provide the infrastructure that keeps sales reps selling and decision-makers informed. Apttus automates the entire sales process in one system so you can get a 360 degree view of pipeline, and make the right moves to ensure Sales provides products and pricing that fits customers’ needs. Make internal approvals frictionless and deliver 100% accurate quotes before the competition to drive close rates and revenue.

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Persona_CLM_ITStreamline Business Operations on One Platform

Lower your total cost of ownership and increase the stickiness of your CRM by bringing more departments onto the platform and streamlining processes across Sales, Marketing, Finance, and Legal. Clicks-not-code administration makes Apttus easy to maintain, the the secure and familiar cloud business platform drives productivity and adoption.

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quote-to-cash-solutions-financeBetter Visibility for Better Financial Strategy

Get the inputs you need to improve performance across your entire organization. With full visibility into product data, pricing, quotes, and contracts, your teams can forecast and report more accurately, while making better informed decisions about the discounts, rebates, and non-standard contract terms that can impact revenue and margins.

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quote-to-cash-solutions-legalMake Compliance a Differentiator

By managing contracts in the context of Quote-to-Cash, Legal can bring visibility and control to the contract process without sacrificing speed and agility. Centralize all your contracts in the world’s most secure cloud platform, and make Legal a strategic player in closing deals and growing revenue.

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quote-to-cash-solutions-marketingCreate 1-1 Relationships and Brand Consistency

Modern marketing is a data-driven exercise. A connected Quote-to-Cash process helps you connect the dots between promotions, sales funnels, and revenue, while ensuring consistent and strategic positioning, pricing and messaging for all your products across all channels.

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Apttus Customer Success

Additional CPQ Resources

GLOBALFOUNDRIES Case Study by Nucleus Research

Ultimate Guide to Quote-to-Cash

CPQ Buyer’s Guide

Why Apttus

Built On the Apttus Intelligent Cloud


Solutions for Companies of All Sizes
Solutions for All Industries 
End-to-End Quote-to-Cash