Omnichannel selling has become extremely important, particularly with the abundance of technology. Companies today must constantly reassess and improve how they engage customers in order to meet and exceed expectations on profitable growth. Of vital importance is the ability to use technology to manage relationships through multiple channels, that is, through different touch points for advertising, educating, selling to and servicing clients.

A succession of innovations in Internet and Web technologies have irrevocably transformed how societies worldwide communicate, interact, entertain, shop and conduct business.

This paper examines the key business drivers and differentiating capabilities in digital commerce, as well as the Cloud computing model for accelerating technology adoption. Guidance is also given on launching omnichannel sales initiatives with a focus on the importance of process automation, user adoption and business agility.