Apttus Accelerate 2016 session: Finding and Funding Future Revenue Growth with Quote-to-Cash

In this Apttus Accelerate 2016 session video, Mechelle Asselin and Cameron McCormick of Rogers Communications discuss how Apttus’s Quote-to-Cash solutions, specifically Configure Price Quote and Contract Lifecycle Management, transformed their business and drove revenue going forward. Prior to adoption of Apttus, Rodgers was facing disconnects throughout their sales process, leading to loss of revenue and much frustration. At the end of the day, according to Cameron McCormick adopting Apttus “was a no brainer for us.” The business cases that lead to the adoption of Apttus’ solutions included:
– Cycle time reduction- the simplification of processes
– Cost Avoidance- expensive legacy platforms
– Revenue Assurance- Elimination of Revenue leakage
– Head count saving/re-allocation- Focus on value added functions

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