A great deal of complexity has to be managed when marketing, selling and supporting sophisticated products and high value services. In particular, configure, price, quote (CPQ) business processes must be able to manage considerable levels of variation in products without sacrificing economies of scale. At the same time process flexibility is needed to support different channels (i.e., partners and e-commerce) and departmental functions.

Complex CPQ practices are becoming more important to enterprises seeking decisive business advantages. Moreover, interest in complex CPQ is extending beyond traditional manufacturing concerns with customizing tangible goods to encompass services. Consequently, many organizations are seeking tools to improve complex CPQ practices.

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