Enterprises like GE Aviation and Global Foundries have to manage complex sales and considerable complexity in their businesses. Profitable growth increasingly depends on market differentiation based on continuous innovation of products, go-to-market strategies and business processes. Many issues must be addressed when marketing, selling and supporting sophisticated products. Configure Price Quote (CPQ) processes must be able to accommodate complex sales and considerable product variation without sacrificing economies of scale, while process flexibility is needed to support different channels.

Watch this video to hear how GE Aviation and GlobalFoundries are able to better manage their complex sales and the complexity of their sophisticated business for decisive competitive advantages.